This year, no gifts for the holiday, only gifts for Hakimi

In the past, when a MEME coin appeared on a certain channel or got noticed by a celebrity, people thought the coin was riding the hype, seeing a surge, and then the future was 'unlimited' (you know what I mean).

But now, the tide has changed. Look at $哈基米, it feels like brands are trying to ride its traffic. The most typical example is Jiuyang.

A product called '哈基米 Soy Milk' quickly surpassed sales of 100,000, with pre-orders directly extending to January 2026. Dramatically, this product has nothing to do with the listed company, yet it still made Jiuyang shares hit two consecutive limit-ups. The energy of a meme has become so great that it can bypass commercial logic and directly command capital emotions.

Behind this is a change in the environment: 2025 might be the 'Meme Awakening Year' for the Chinese internet.

People no longer see memes as just funny images. After the bombardment of short videos and humorous content, more and more people understand— a meme is a pure energy that can be directly converted into purchasing power and stock prices. This energy doesn't even need 'facts' to support it.

So you see, after Jiuyang, various '哈基米' products are selling well: Weilang's '哈基米 Spicy Strips' have become popular lottery prizes in communities; recently, 'Crab Chicken Noodles' exploded in popularity due to a pun and frequently topped the trending searches. This indicates that when a MEME becomes powerful to a certain extent, it automatically becomes a traffic entry point and social currency, attracting all brands wanting to engage with young people.

When brands start to 'ride' a MEME, and even capital is willing to pay for a 'blunder', it shows that it has become a form of 'new hard currency' in public perception.

So, what is the end of this energy?

I think it is to transform it from an internet meme into a new kind of seasonal gift and social token.

This festive season, when visiting relatives, what unique gifts can you give to the kids and young people at home? A bottle of 哈基米 Soy Milk, or a pack of 哈基米 Spicy Strips, or even some 哈基米 coins for friends in the circle. They are not expensive, but they are interesting enough to instantly bridge distances, and everyone can share a laugh together.

This is probably what that old advertisement slogan should look like today:
This holiday season, no gifts accepted, only 哈基米 accepted.

The Chinese Meme Year has arrived.