Please scroll down to the bottom of the page for the English content.
The Infinite Deconstruction and Evolution of "Hakimi" --- Exploring how many physical manifestations have emerged around the image of "Hakimi" = "cute, warm, and healing"? (This episode focuses on the "Hakimi Nightlight Killer" and "Crab Chicken Noodles") (Episode 15)
The "Hakimi Nightlight Killer" released on December 25, 2025, received 44.2 million likes and a heat score of 11.64 million, ranking second on the nationwide trending list for that day and also featured on Xinhua News Agency.
The video "The Wu-speaking region fell for Crab Chicken Noodles" released on December 30, 2025, achieved a heat score of 12.1 million and ranked first on the Douyin trending list for January 4, 2026.
Just one week apart, "Hajimi" gave birth to two completely different new narratives, which is the infinite evolution and deconstruction of the "cute, warm, healing" imagery of Hajimi.
Both share a common point: almost all videos of these two imageries are accompanied by happy laughter.
Nearly every video features laughter, either shy or hearty, with the joy of "hahaha" overflowing the screen.
hajimi = happy, in china.
Hajimi = happy.
Part One ----- Hajimi Light-Off Gadget
The most abstract episode: Made a Hajimi version of a dorm light-off gadget hahahaha#哈基米 #Dorm Light-Off Gadget #Handmade Everything Dangerous actions, imitate with caution!
Creator: Drone Who Loves Explosions
Likes: 4.42 million, Reposts: 3.82 million
https://www.douyin.com/video/7587770000531963129
The explosive popularity of the Hajimi Light-Off Gadget is a superimposed effect of precise pain points + low-threshold DIY + super-hot internet meme + viral transmission + emotional value, solving the strong rigid need of "turning off the light after lying in bed," while leveraging subculture and low cost to achieve universal participation and spread, forming a phenomenal transmission.
Reasons in 5 parts:
① Scenario rigid need: Over 60% of netizens have experienced "forgetting to turn off the light after getting into bed and being forced to get up," especially in winter—a common pain point for students, renters, lazy people, the elderly, and children.
② Low-threshold DIY reduces participation cost: Extremely simple technology—core is adhesive remote control switch + Hajimi sticker, no need for programming or circuit knowledge; even clumsy-handed people can succeed in one try.
③ Hot meme binding and contrast cuteness transmission gene: "Hajimi" has "Hajimi music," inherently cute and nonsensical attributes; the command creates a sense of violation with everyday light-off, maximizing comedic effect.
Contrast persona: Engineering student's "apply what you've learned" persona in "handmade gadget," paired with fun extensions like "party mode," reinforcing the "absurd yet practical" transmission point.
Dialect versions, magical shapes, emoji secondary creations—adapted to short video transmission, triggering nationwide meme-playing and imitations.
④ Full-chain detonation in transmission links: College students' self-made videos launched first, resonating with student groups via "dorm pain points + low-cost DIY," rapidly gaining traction on Bilibili and Douyin.
⑤ Universal co-creation: Netizens share modification cases, dialect command versions, family scenario applications, forming a UGC transmission wave that continuously boosts heat.
Summary
The core of this product lies in selecting "Hajimi music" as the content, forming universal resonance.
With the combo punch of "precise pain points + extremely low cost + strong transmissibility," it transforms a tiny life need into a nationwide participatory internet event, embodying the innovative logic of "small incision solving big problems," and confirming that "interesting + useful" is the core code for current blockbuster products.
Part Two ----- Wu Dialect Region Crab Feet Noodles Homophonic with Hajimi
“Wu Dialect Regions Have Fallen Because of Crab Feet Noodles” heat value 1210 million, topping Douyin hot list on January 4.
https://www.douyin.com/video/7588872713257026018
https://www.douyin.com/video/7591040311384739124
"Crab feet noodles" and the internet hot word "Hajimi" being homophonic is the key to breaking the circle; explosion reasons in 3 aspects:
① Phonetic fit, cross-boundary linkage: In Wu dialects (Shanghai dialect, Suzhou dialect, Wenzhou dialect, etc.), the pronunciation of "crab feet noodles" (e.g., Shanghai dialect "hiajimie," Suzhou dialect "hazaimī") highly resembles the internet hot word "Hajimi," forming a natural transmission hook.
② Interactive meme-playing, universal participation: Netizens shoot fun videos of dialect ordering, elders teaching, etc.; "one bowl of Hajimi" becomes a "secret code" among foodies, triggering secondary creations and viral transmission, pushing the topic to hot search.
③ Circle-breaking, audience expansion: "Hajimi" was originally a hot word in the pet circle; this time cross-boundary linkage with food attracts pet owners, dialect enthusiasts, food lovers, and multiple circles, expanding transmission range.
Summary:
The core of Hajimi is "cute, warm, healing," perfectly fitting contemporary people's craving for "relaxation" under high-pressure life.
Whether encountering "Hajimi" lines in cute pet videos or light-hearted interactions in meme-playing, it allows people to quickly shed stress and gain simple joy. This emotional value has no threshold—accessible to men, women, old, and young—easily forming universal resonance.
"Crab feet noodles" and "Hajimi" being homophonic is a beautiful accident; the two have completely different meanings.
Hajimi gives everyone "emotional happiness," crab feet noodles give "taste bud curiosity."
Following the light-off tool, "crab feet noodles" also endows the virtual "Hajimi" with a physical carrier in the real world, naturally becoming approachable and deeply rooted in people's hearts.
The Infinite Deconstruction and Evolution Path of "Hajimi" --- Exploring how many physical carriers of "Hajimi" = "cute, warm, healing" imagery have been born? (This issue studies "Hajimi Light-Off Gadget" and "Crab Feet Noodles") (Issue 14)
The "Hajimi Light-Off Gadget" released on December 25, 2025, garnered 4.42 million likes and 11.64 million heat value, ranking second on the entire network's hot list that day, and also appearing on Xinhua Net.
The video "Wu Dialect Regions Have Fallen Because of Crab Feet Noodles" released on December 30, 2025, achieved 12.10 million heat value, topping the Douyin hot list on January 4.
Just one week apart, "Hajimi" gave birth to two completely different new narratives, which is the infinite evolution and deconstruction of the "cute, warm, healing" imagery of Hajimi.
Both share a common point: almost all videos of these two imageries are accompanied by happy laughter.
Nearly every video features laughter, either shy or hearty, with the joy of "hahaha" overflowing the screen.
hajimi = happy, in china.
Hajimi = happy.
Part One ----- Hajimi Light-Off Gadget
The most abstract episode: Made a Hajimi version of a dorm light-off gadget hahahaha #Hajimi #Dorm Light-Off Gadget #Handmade Everything Dangerous actions, imitate with caution!
Creator: Drone Who Loves Explosions
Likes: 4.42 million, Reposts: 3.82 million
https://www.douyin.com/video/7587770000531963129
The explosion in popularity of the Hajimi Light-Off Gadget is a superimposed effect of precise pain points + low-threshold DIY + super-hot internet meme + viral transmission + emotional value. It solves the strong rigid need of "turning off the light after lying in bed," while leveraging subculture and low cost to achieve universal participation and spread, forming a phenomenal transmission.
Reasons in 5 parts:
① Scenario rigid need: Over 60% of netizens have experienced "forgetting to turn off the light after getting into bed and being forced to get up," especially in winter—a common pain point for students, renters, lazy people, the elderly, and children.
② Low-threshold DIY reduces participation cost: Extremely simple technology—core is adhesive remote control switch + Hajimi sticker, no need for programming or circuit knowledge; even clumsy-handed people can succeed in one try.
③ Hot meme binding and contrast cuteness transmission gene: "Hajimi" has "Hajimi music," inherently cute and nonsensical attributes; the command creates a sense of violation with everyday light-off, maximizing comedic effect.
Contrast persona: Engineering student's "apply what you've learned" persona in "handmade gadget," paired with fun extensions like "party mode," reinforcing the "absurd yet practical" transmission point.
Dialect versions, magical shapes, emoji secondary creations—adapted to short video transmission, triggering nationwide meme-playing and imitations.
④ Full-chain detonation in transmission links: College students' self-made videos launched first, resonating with student groups via "dorm pain points + low-cost DIY," rapidly gaining traction on Bilibili and Douyin.
⑤ Universal co-creation: Netizens share modification cases, dialect command versions, family scenario applications, forming a UGC transmission wave that continuously boosts heat.
Summary
The core of this product lies in selecting "Hajimi music" as the content, forming universal resonance.
With the combo punch of "precise pain points + extremely low cost + strong transmissibility," it transforms a tiny life need into a nationwide participatory internet event, embodying the innovative logic of "small incision solving big problems," and confirming that "interesting + useful" is the core code for current blockbuster products.
Part Two ----- Wu Dialect Region Crab Feet Noodles Homophonic with Hajimi
"Wu Dialect Regions Have Fallen Because of Crab Feet Noodles" heat value 12.10 million, topping Douyin hot list on January 4.
The phonetic binding of "crab feet noodles" with the internet hot word "Hajimi" is the key to breaking the circle; explosion reasons in 3 aspects:
① Phonetic fit, cross-boundary linkage: In Wu dialects (Shanghai dialect, Suzhou dialect, Wenzhou dialect, etc.), the pronunciation of "crab feet noodles" (e.g., Shanghai dialect "hiajimie," Suzhou dialect "hazaimī") highly resembles the internet hot word "Hajimi," forming a natural transmission hook.
② Interactive meme-playing, universal participation: Netizens shoot fun videos of dialect ordering, elders teaching, etc.; "one bowl of Hajimi" becomes a "secret code" among foodies, triggering secondary creations and viral transmission, pushing the topic to hot search.
③ Circle-breaking, audience expansion: "Hajimi" was originally a hot word in the pet circle; this time cross-boundary linkage with food attracts pet owners, dialect enthusiasts, food lovers, and multiple circles, expanding transmission range.
Summary:
The core of Hajimi is "cute, warm, healing," perfectly fitting contemporary people's craving for "relaxation" under high-pressure life.
Whether encountering "Hajimi" lines in cute pet videos or light-hearted interactions in meme-playing, it allows people to quickly shed stress and gain simple joy. This emotional value has no threshold—accessible to men, women, old, and young—easily forming universal resonance.
"Crab feet noodles" and "Hajimi" being homophonic is a beautiful accident; the two have completely different meanings.
Hajimi gives everyone "emotional happiness," crab feet noodles give "taste bud curiosity."
Following the light-off tool, "crab feet noodles" also endows the virtual "Hajimi" with a physical carrier in the real world, naturally becoming approachable and deeply rooted in people's hearts.
