Everyone is chasing dogs, trading crypto, let's talk about NFTs:

1. Can't keep up with projects, limited energy

2. Background of the new project's funding and operations team is a must-evaluate factor (no need for deep digging for paper hands and short-term traders)

3. Website experience, fan engagement, and community atmosphere are the first impressions

4. Quality of content from founder AMA

5. Desire to use as profile picture, playability and virality of NFTs, economic model combined with roadmap—feasibility in the short term 6. NFTs are the product of the project team; good products alone are not enough to give the project team a competitive edge—good product is a baseline

7. The operations team is the core of a project. Pumping is just one tactic in the process, not a sustainable strategy. After pumping, how to sustain the underlying value system should be thoroughly researched and budgeted in advance based on current market conditions. A common mistake project teams make: setting absurd KPIs for the operations team—traffic acquisition, conversion, and sales all in one. Looking at currently successful NFT projects: focus solely on traffic acquisition in the first phase, then concentrate on conversion, and finally focus on retention and sales. Each step focuses all efforts on one target—results are obvious

Summary: Sufficient funds in the short term and good products are standard, operations are key, and the value system needs to be clear. The above is purely personal sharing from my accumulation before NFT, and it also leaves a memorial for myself.