The rise of solitary economy and emotional寄托, combined with observations over recent years, has made several promising entrepreneurial opportunities clearly visible. The first one that comes to mind is the secondhand and circular economy. Is success in this industry driven by hard work and talent? Actually, the key lies in choosing the right niche. Why should you pay attention to secondhand goods? In an era of conscious consumption, people have less disposable income, but their desire and aesthetic appreciation for quality items remain strong. So what's the solution? Buying secondhand becomes the natural choice. Why is Japan's vintage culture so developed? It emerged precisely during periods of economic downturn. Here in China, we're only just beginning. The opportunity doesn't require you to open a large store—instead, you can focus on a specialized niche.

Hey, can we make second-hand camping gear? Can we make second-hand photography equipment? You use that information gap to turn idle resources into something valuable for those in need, which is the internet street vendor model that aligns with the times—light assets and high profits. The second clear signal is the emotional spending in the loneliness economy; this is a very good thing. The more advanced technology becomes, the lonelier people are, and the more they crave real connections and companionship. Young people might not be dating or getting married, but aren't the number of pet owners increasing rapidly? More and more people are paying for a safe space to share their feelings and companionship. The essence of making money is solving problems, so what is the biggest problem now? A sense of emptiness. If you can provide stable and healing emotional value, haven't you already won? Whether it’s creating healing content for companion live streaming or managing a community centered around deep hobbies like reading, meditation, or outdoor activities, as long as you can gather a group of lonely individuals and provide them with a sense of safety and belonging, isn’t that a good business? I have a student who runs a pure reading club and manages a companionship community; they charge a low fee for daily voice check-ins, and the group quickly fills up. You see, products are cold, but people are warm. Nowadays, it’s hard for people to trust a cold, impersonal organization, but they are more willing to trust a living, warm person.

The third path worth pondering is to be small and beautiful. In a downturn economy, heavy assets and large assembly line models come with high costs and big risks, making survival more difficult. A one-person company is small and agile, so don’t always think about growing stronger and bigger; what you should pursue now is how to stay small and last long. Find an extremely subtle pain point, like specifically teaching people to write certain types of documents or teaching mothers how to make nutritious complementary food, and then drill down into it thoroughly, using extremely low costs to test and fail, and delivering with super high efficiency. This is the essence of the internet street vendor model—focused, professional, and dedicated to providing close service.