The crypto market has entered a phase of structural growth and has definitively left behind the stage of disorderly adoption.
In 2025, the number of global cryptocurrency users reached 741 million, which implies a 12% year-on-year increase.
The number is impressive, but what is truly relevant is the change in the composition of growth: Bitcoin remains the axis of the system, although the dynamism is now on the side of Ethereum.
During the last year, the asset added users at a rate of 8.3%, reaching about 365 million holders. It concentrates almost half of the crypto investors globally and maintains its dominant role within the ecosystem.
Moreover, a trend that had been developing is confirmed. Bitcoin has ceased to be the main engine for the incorporation of new users. Its role today is different.
The growth of BTC is increasingly associated with institutional and political decisions, rather than retail adoption.
The Bitcoin rival that is growing in adoption.
The contrast appears with Ethereum. In 2025, the network showed a 22.6% year-on-year growth, bringing the user base to 175 million, almost three times the expansion rate of Bitcoin.
Ethereum has consolidated itself as the financial infrastructure of the crypto world. The main decentralized finance applications, the issuance of stablecoins, real asset tokenization projects, and the crypto treasury strategies of companies that are starting to incorporate digital assets structurally rely on its network.
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