One of the biggest dangers to crypto adoption has always been complexity, but it's safe to say that Sui has solved this with zkLogin. Currently, most users of Sui applications don't even know they're using a #blockchain .
zkLogin allows you to create a wallet and sign transactions using your existing Google, Twitch, or Apple accounts, using zero-knowledge proofs to maintain privacy. This removed the barrier of 12-word seed phrases, allowing millions of ordinary users to enter the #ecosystem with a single click.
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