The past and present of Alpha, can we catch it again?
After Alpha, when the next Beta, Delta, and Gamma arrive, will you still be able to enter early enough to catch them? Binance Alpha has a milestone significance in the crypto world, the breaking-the-circle effect has truly reached its peak. Whether it's the old investors who have accompanied us all the way, the veteran traders, or the newcomers who just entered the market, let's take a look at the iterative process of Alpha. Some are written based on my memory and subjective feelings, and some of the timelines may not be very accurate. Feel free to point out any errors in the comments section.
Alpha's previous life: Actually, I feel that if we trace Binance Alpha, it can be traced back to the intensive new token offerings on Binance from January to April 2025. Due to compliance issues, tokens can no longer be launched as they were on Launchpad, and many small but refined projects chose to launch on Pancake. During this period, the representative tokens included: SHELL, BMT, BR, PARTI, KILO, etc. The format was still in the form of oversubscription, with personal pledges of 3 BNB. Initially, there was a profit of 400 USDT from the new offerings, but as the influx of players increased, the profits from later rounds were gradually diluted, still roughly around 100 to 200 USDT.
Then Alpha 1.0 is coming soon.
Alpha 1.0 Birth: Around April 2025, to promote the Binance web3 wallet trading, Alpha's new issuance and airdrop activities were simultaneously launched. The threshold required 50 USDT in token trading in the web3 wallet, mainly following the blind box play method. When everyone started trading 50 USDT, the next round of airdrops changed to 100 USDT, continuously predicting your predictions, aimed at rewarding real trading players. After everyone had excessive trading, a certain amount of funds needed to be placed in the Binance exchange and web3 wallet. At that time, airdrops generally ranged from 80 USDT to over 100 USDT. Therefore, the profit-wear ratio was still significant, yielding considerable returns.
Alpha 2.0: This also started in April, with the Binance app introducing an Alpha section, allowing direct trading of Alpha tokens on the exchange. This initiated a trading points earning model, where everyone began their trading journey from KMNO, B2, and so on. The Alpha trading competition simultaneously began, with everyone calculating how to minimize wear and meet the required threshold score to keep pace with the majority. At this time, there was no point deduction system; as long as you reached the threshold score, you could claim rewards. It was also at this time that I introduced the 'Keep Up with the Majority Theory' to everyone. Alpha airdrops are like ranking matches; if you miss out once, you may miss out again. Only by keeping up with the majority can you reap the rewards. CZ's statement: 'In Binance Alpha, one person can only have one account, but the whole family is welcome to participate' truly opened up the framework for the exchange. It’s worth noting that in web2, an ordinary family might earn around 6,000 to 7,000 a month, but in this Alpha bonus in web3, a family's participation in Alpha could bring in over 10,000 a month to improve their lives. At this time, everyone's trading methods were also varied, mainly divided into two factions: one was to use Alpha trading competition tokens to trade, which, although a bit tough, would yield rewards greater than wear, effectively earning more rewards and points. The other was to trade more stable coins like 48club, but that midnight spike also left a lasting impression on everyone.
Alpha 2.0 Iteration: With the solidification of the new points accumulation model, it involves a 15-day cycle for accumulating points, where airdrops deduct points. Everyone has started discussions on tiered allocations, calculating wear and profit. In September, Alpha finally reached its epic climax, with several rounds of spot airdrops allowing everyone to earn rewards easily, most notably the Adventure Island airdrop token, which soared to over 500 USDT. September truly brought everyone’s FOMO for Alpha to a peak, with many pulling in relatives and friends to join, reaching a high of 300,000 participants. However, the principle of 'many wolves but little meat' remains unchanged. Starting in October, earnings began to decline




