Perlu Agency

Marketing a crypto mobile app with biometric security. The fear is losing a phone. Announce that biometrics (FaceID, fingerprint) are stored locally, not on servers. Then announce that recovery uses social guardians. Then announce a bug bounty for the biometric module.

Using GitHub Discussions for community governance. Announce a migration from Discord to GitHub Discussions for technical proposals. Then announce the first proposal passed via GitHub vote. Then announce a 50 percent reduction in proposal spam.

Hackathon PR for a non-crypto audience. Partner with a university computer science department. Announce the hackathon with a real-world problem (e.g., supply chain tracking). After the event, announce the winning project and that the university is integrating it into curriculum.

Community referral program with on-chain verification. Referral links generate a unique code. When a referred wallet trades, both get rewards. Announce the smart contract address. Then announce that 10,000 referrals have been processed with zero fraud.

Marketing a crypto inheritance service with dead man's switch. If a wallet is inactive for 12 months, funds transfer to heirs. Announce that 5,000 users have activated the service. Then announce that the first successful inheritance transfer occurred. Real utility.

Handling a wash trading accusation. Publish a 3rd party analysis of your volume. If false, share the analysis. If true, admit, fire the responsible party, and announce a new market surveillance partnership. Cover-up is worse than the crime.

PR for a blockchain-based random number generator for lotteries. Announce that the RNG is verifiable on-chain. Then announce that a state lottery is piloting it. Then announce that players can audit every draw. Trustless randomness is a compelling story.

Community-driven support ticket system with token rewards. Users who answer support questions earn tokens. Announce the reward rates. Then announce that average response time dropped from 4 hours to 15 minutes. Then announce top 10 supporters monthly.

PR for a blockchain-based academic credential verification system. Announce that a university consortium adopted your system. Then announce that 10,000 diplomas and transcripts are on-chain. Then announce that employers report a 90 percent reduction in verification time.

Using TikTok for crypto education short videos. 30-second explainers on gas fees, seed phrases, and DEX. Announce that your TikTok account reached 500,000 followers. Then announce that a video went viral with 2 million views. Gen Z attention.

Crisis for a co-founder leaving to start a competing project. Issue a statement thanking them. Announce the remaining team and roadmap. Then announce a new hire to fill the gap. Do not attack the departing founder. Professionalism retains community trust.

PR for a blockchain-based car title transfer system. Announce a state DMV pilot. Then announce that transfer time went from 7 days to 7 minutes. Then announce that fraud attempts dropped to zero. Government efficiency story.

Community-powered price oracles. Instead of a centralized oracle, let stakers report prices. Announce the incentive mechanism (rewards for accuracy, slashing for dishonesty). Then announce that the oracle has processed 1 million reports with 99.9 percent accuracy.

Gestire una falsa accusa di audit sulla sicurezza da parte di un concorrente. Pubblica il tuo report completo di audit. Poi pubblica un confronto che dimostri che l'accusa del concorrente è falsa. Infine, annuncia che non intraprenderai azioni legali perché la verità è sufficiente. La strada giusta vince.

Marketing a crypto hardware wallet to Gen Z. Emphasize design and Bluetooth connectivity. Announce a limited edition color run. Then announce that the run sold out in 2 hours. Then announce a partnership with a streetwear brand. Lifestyle marketing.

PR for a blockchain-based IP registry for creators. Announce that a photographer registered 1,000 images. Then announce that the photographer licensed an image on-chain. Then announce that the license payment was automated. Creator economy angle.

Feedback della community sul timing del buyback del token. Lasciamo che la community voti se riacquistare in un'unica soluzione o tramite DCA. Annunciamo il voto. Poi eseguiamo il metodo vincente. Infine annunciamo gli hash delle transazioni. Trasparenza nella gestione del tesoro.

Crisis for a smart contract that cannot be upgraded and has a bug. Announce a user compensation plan from the treasury. Then announce a new version of the protocol with a migration path. Then announce that 90 percent of users migrated within a week.

Community build-a-thon weekend. A 48-hour event where teams build tools on your protocol. Announce the winning project with a prize. Then announce that the winning team's project is now live in production. From event to utility.

Marketing a crypto news aggregator app. Your differentiator is verified sources only. Announce that you have banned 50 fake news domains. Then announce that users spend 20 minutes per session. Trust is the product.