#pixel $PIXEL @Pixels keeps things real when it comes to rewards.
Every game that pays players eventually hits the same question
Is this actually sustainable or just spending money to keep people around
Pixels came up with a smart way to track it called RORS meaning Return on Reward Spend
It’s pretty straightforward
For every reward given to players, how much value comes back into the system
You can think of it like marketing performance, but instead of ads, it measures how useful player rewards really are
Right now it’s around 0.8
So it’s not losing badly, not fully profitable either just getting close and improving
The goal is to pass 1.0
Once that happens, everything changes
Rewards stop being an expense and start becoming a source of growth
What goes out comes back even stronger
Most games reward players and just hope it works
Pixels is doing something different
They’re turning rewards into the actual business model
That’s what separates a simple game from a real economy