CHOOSING YGG TO LAUNCH THEIR TOKENS

Why so many studios choose YGG for their token launch

In the past few years, Web3 gaming has moved beyond the chaotic era of “token first, gameplay later.” Projects with no real players but aggressive IDOs disappeared just as quickly as they launched. Meanwhile, genuinely promising games struggled to reach the right audience because they lacked a true gaming community. This imbalance created a tough reality for many studios: they had a good product, but no place to activate the right players.

That’s why more and more game studios are choosing YGG to launch their tokens instead of traditional IDO platforms. YGG is not just a guild — it is a real player ecosystem, with distribution power, community filtering, and activation capabilities that almost no other platform can match.

The first reason is that the YGG Play Launchpad targets the correct user base. Instead of selling tokens to people who only want to flip them, YGG’s Launchpad distributes tokens to users who have actually played the game, completed quests, and interacted meaningfully. Many studios consider this model “the fairest,” because most tokens end up in the hands of real players rather than being farmed by bots.

The second reason is the high player retention rate. An internal survey in 2025 showed that over 60% of YGG users continued to stay with a game after the token launch — significantly higher than most IDO platforms, where users typically sell their tokens immediately and disappear. YGG delivers user quality, not just user count.

The third reason: YGG is both a community and an advisor. New studios often lack experience in building sustainable tokenomics or don’t fully understand the behavior of Web3 gamers. With years of operating guilds and working directly with hundreds of games, YGG acts as a “strategic filter” that helps projects refine their product before going to market.

Many studios say that launching a token through