What was founded as a humble "guild for play‑to‑earn gamers" has grown well beyond. Today, YGG has gone full throttle into game publishing and Web3 game‑building, rewriting the rules of how blockchain games are made, shared, and rewarded. Welcome to YGG Play - the new home for "casual‑degen", crypto‑native games that mix fun, community, and real token mechanics.

The beginning: LOL Land Play, roll dice, win, repeat

YGG Play's first flagship title is LOL Land, a browser‑based casual board‑game with a twist: Web3 natively integrated. Think Monopoly, except crypto‑native. On May 23, 2025, the game went live with an enormous US$10 million reward pool in YGG tokens and amassed serious interest in no time.

Pre‑registrations before launch crossed the 100,000 mark-proof there’s hunger for light, fun, crypto‑native games.

By mid‑2025, hundreds of thousands of active monthly players were populating LOL Land.

The model fuses a "free play" mode-easy in, no token required-with a "premium/paid roll" mode, giving both the casual user and the more serious crypto gamer a way in.

LOL Land is not just a game, but proof that mainstream-style games and crypto rewards can live under one roof.

Launchpad, publishing & tokens. YGG Play isn't just building games; it's building pipelines.

YGG Play is not stopping at making games. In October 2025, they launched the YGG Play Launchpad: a platform where new games can debut, tokens can be launched, and players can discover / access upcoming Web3 titles.

That's where Launchpad comes in. Here's how Launchpad shakes things up:

Players earn "YGG Play Points" by staking $YGG or completing in‑game quests — the points translate into priority access when new games or tokens drop.

The first token to be listed on the Launchpad is $LOL-the in‑game currency of LOL Land.

After the token sale portion is complete, that same pool becomes a liquidity pool on a decentralized exchange-meaning gamers can swap in and out of gaming tokens, creating real economic ecosystems, not just games.

#YGGPlay

And it's not just games from $YGG YGG Play is already expanding into publishing third‑party titles. For example, they inked a deal with Gigaverse, a blockchain‑based RPG from studio GLHF, showing that YGG Play’s ambitions go well beyond itself.

This means YGG Play is positioning itself as a full‑stack Web3 game publisher + launchpad + community hub, not just a one‑game outfit.

New economics: YGG isn't just about guilds anymore, it's about ecosystem value

2025 marked a paradigm shift for YGG's treasury and token strategy. Rather than have assets lay dormant, YGG created an "Ecosystem Pool" about 50 million $YGG tokens, estimated at roughly US$7.5 M assigned to fund game publishing and liquidity as well as yield‑generating opportunities.

What it means: YGG is evolving from a passive guild-based DAO to an active on-chain fund & incubator. This provides YGG Play-and by extension, all games under its umbrella-a solid financial backbone.

What's more, gaming revenues from LOL Land and other sources aren't pocketed. They are reinvested-through periodic buybacks, for example-that help to remove selling pressure, foster ecosystem growth, and could support the long-term value of the YGG token.

Why this could matter and why you should keep an eye on-or your tokens-on YGG Play

Low-barrier onboarding: Even those who are new to crypto can come in and play casual games like LOL Land. No need for heavy Web3 knowledge. That is huge, especially for emerging markets-Hello, Pakistan ????????.

Growing footprint: YGG Play's move to publishing + third‑party games means diversification. One hit game is good, but a portfolio of successful titles is better.

Real economics under the hood: The combination of staking, tokenomics, liquidity pools, and developer-friendly revenue sharing suggests this isn't just hype; it's an ecosystem with a blueprint.

Community & culture-first: The “casual‑degen / gamer + crypto” segment is just the kind of audience that loves memes, risk and upside, and YGG Play really seems to be tailor-made for them.

A quick reality check: not all that glitters is gold.

Success depends on adoption and retention: Casual games get hype, but they need consistent players; otherwise, the tokenomics and rewards collapse.

Web3 gaming still has to deal with a healthy dose of skepticism, not to mention regulatory uncertainty in markets that are not crypto-familiar.

The value of a token and its liquidity continue to be highly volatile. Gains or losses could be wild.

Final thoughts: YGG Play might be the next big wave in Web3 gaming, and you might already be riding it.

It's a bold and ambitious transition for YGG from guild network to full-fledged publisher + ecosystem builder. If successful, YGG Play can finally change how we think about blockchain games from niche "earning tools" to actual games with real economies, playable by real people. For someone who is already into crypto, YGG Play might just be the kind of high-volatility and high-upside play worth paying attention to.

@Yield Guild Games #YieldGuildGames