Coinbase’s new program lets brands issue USDC-backed stablecoins—secure, transparent, and fully collateralized. This opens doors for payments, loyalty programs & on-chain commerce, driving enterprise adoption of blockchain with trusted stablecoin infrastructure.

🚨 Coinbase Turns Brands Into Stablecoin Issuers With USDC-Backed Custom Tokens

Coinbase has launched a program allowing brands to issue their own USDC-backed stablecoins, enabling companies to create branded tokens fully collateralized by USD Coin. The offering is designed to help businesses leverage stablecoin infrastructure for payments, loyalty programs, and on-chain commerce.

By supporting collateral-backed custom stablecoins, Coinbase aims to expand real-world use cases while maintaining transparency and reserve backing through USDC. This move reflects growing interest in tailored digital asset solutions for enterprise adoption.

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