Cristiano Ronaldo teaming up with Binance changed the way people look at the connection between sports and crypto. This wasn’t just another celebrity endorsement. Through his NFT drops, fans got a new way to feel closer to his journey, moments, trophies, and milestones captured on the blockchain. It felt personal, not gimmicky.
Yes, the partnership has drawn legal questions around how promotions were presented, and that part matters. Still, it’s hard to ignore the impact. For a lot of fans, Ronaldo was the reason they even learned what Binance was. Bottom line: when someone of CR7’s scale steps into Web3, it pushes crypto into the real world in a way few projects ever manage.