Time to change our approach regarding KITE Coin — not as another speculative investment opportunity, but as a means of creating lasting positive change. As someone who’s followed cryptocurrency since early 2017, and amidst the hype surrounding moonshot dreams and Lamborghini driving opportunities, I am excited to highlight KITE Coin — which focuses on ESG (Environmental & Social Governance) — and to bring attention to a segment of cryptocurrency investing that goes far beyond surface-level marketing.
A group of environmentally conscious individuals and blockchain technology experts founded KITE Coin — in part due to their frustration with the way traditional financial institutions ignore the planet — in order to create a token that would fund green projects. A similar concept to a carbon credit — but available to all of us on the blockchain. Since its launch, KITE has dedicated a percentage of the transaction fees associated with the purchase/sale of the coin to support two separate reforestation initiatives — one in the Amazon Rainforest and the other in mangrove forests along coastlines in Asia. In a report I read last month, KITE reported that it had funded the planting of more than 50,000 trees via satellite imagery. While that sounds great — that's not simply fluff — that's quantifiable progress toward a greater goal.
So, how does the average person benefit from participating in the KITE community? When you stake KITE — which earns you rewards — you’re also contributing to a Decentralized Autonomous Organization (DAO) that allows the members of the community to vote on which eco-initiatives to support. This idea blends philanthropy with profit. Given the ongoing crisis of climate change — I believe this is a compelling concept.
During the 2025 COP Conference, KITE received a shout-out from a panel on Blockchain for Sustainability — a small victory — however, I believe this demonstrates that KITE has reached a level of credibility.
Critics may claim that KITE is engaging in greenwashing — particularly given the high energy consumption associated with many types of cryptocurrency. However, KITE operates on a lower-carbon footprint network and uses a Proof-of-Stake consensus model, which is much more energy-efficient. The white paper outlines how the company has partnered with various offset providers to reduce the emissions generated by KITE operations. On price, the coin has remained relatively stable between $0.10-$0.12 during the past quarter, supported in large part by significant whale investments from several impact-focused funds. Regarding volatility — yes, there will be some — but at least compared to most alternative cryptocurrencies, KITE will likely experience less volatility thanks to locked liquidity and a mechanism designed to burn a portion of the coins in circulation.
However, I do see challenges related to adoption. There are still millions of people living in developing countries who lack access to the technology — and/or the hardware — required to participate in the KITE ecosystem. KITE has developed targeted educational campaigns to address this issue — and have created simple-to-use applications — including a one-tap staking application via mobile phone. KITE has additional development planned for the future — including integration with Internet of Things (IoT) devices that will provide real-time environmental information — such as monitoring air quality and providing rewards to users based on their eco-friendly behaviors.
To me — KITE Coin represents a new generation of cryptocurrency — one that evolves beyond speculation — and provides tangible benefits to society. And while KITE Coin is certainly not perfect — few, if any, are — I believe it is setting a precedent in how DeFi can evolve in the coming years. If you are an investor interested in both growing your portfolio — and making a positive impact on the environment — KITE Coin is worth exploring further. I personally hold a small position in KITE Coin — not for the potential profits — but for the fact that it reflects values I believe in. Are others seeing the same potential — let me know in the comments below!
