Visa launches Stablecoin advisory services to accelerate digital asset adoption in Europe

Visa has launched a dedicated Stablecoins Advisory Practice in Europe to support banks, fintechs, and merchants in navigating the rapidly expanding digital asset market. Operated by Visa Consulting & Analytics (VCA), the service will provide insights and strategic guidance on stablecoin implementation, as the global stablecoin market has surpassed $250 billion and Visa’s payment volume has reached an annualized $3.5 billion as of November 30.