The Era of AI Agents The Real Users May No Longer Be Humans
We are accustomed to using the term users to understand all products
How many DAU how much retention is the growth curve looking good?
However, if you apply these metrics unchanged to AI Agents, you might very well be going in the wrong direction from the start.
Because in the era of AI Agents, the real 'users' may no longer be humans.
It sounds a bit exaggerated, but if you think carefully, you'll find that this trend has actually appeared a long time ago
In the Web2 world, the earliest big clients were never ordinary users but rather systems programs and interfaces.
Humans are merely the ones initiating requests the truly high-frequency, stable, and predictable calls often come from machines.
Agents simply brought this matter to the forefront.
An Agent will not be lost due to emotional fluctuations nor will it leave because the UI looks bad.
It only cares about three things:
Whether it can run, whether it can collaborate, whether it is worth continuing to use.
These three points are precisely completely different from human user needs.
Most AI projects are still designed with 'human user logic' for Agent products.
Emphasizing experience, emphasizing functionality, emphasizing 'how usable it is
But for Agents, these are not the core
What Agents truly need is a long-term operational environment.
It should have an identity, be recognizable
There should be the ability to describe and be discovered;
There should be a history record that can be trusted.
Most importantly, it should be callable smoothly by other Agents.
That's also why I feel that KITE's perspective is very different.
From the very beginning, it almost never placed 'humans' at the center of product design.
In KITE's system, humans are more like 'the ones who set goals'.
The ones truly executing, collaborating, and running processes are the Agents themselves.
What KITE does is provide a default living environment for these Agents.
This seems very counterintuitive to many people.
After all, the market has long been accustomed to users humans
But if you stretch the timeline a bit, you will find that this is an almost inevitable transformation.
When tasks begin to become complex, when systems operate 24 hours a day, when decisions require high-frequency responses,
Humans naturally retreat to a higher level.
It's not that humans are unimportant, but that the efficiency structure has changed.
In this structure, truly valuable products are not the ones that understand humans the most, but the ones that understand Agents the best.
It's not about who can create the best interface, but who can make the Agent run the most smoothly.
Many designs of KITE can only be understood under this premise.
Why emphasize Agent identity?
Because in a world where 'machines are users without identity, there is no trust.
Why schedule and settle?
Because Agents do not collaborate based on feelings; they only recognize rules.
Once you accept the premise that 'Agents are the users many things will become clear.
The so-called growth is no longer about how many new people are added, but how many Agents are connected;
The so-called retention is not about whether users come back, but whether tasks continue to run
The so-called barriers are no longer brands, but whether there are Agents that cannot do without you.
This is also a very important reason why I am optimistic about KITE.
It is not serving the current usage habits, but is preparing for an impending structural change.
Perhaps for a long time, such products will seem not so good at storytelling
But one day, you will find that most of the active behaviors on-chain are Agents calling and collaborating with each other.
When you look back you will realize
The real users have actually changed a long time ago.
And KITE may just be at this turning point.
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