The CeDeFi Ecosystem: From Exchanges to On-Chain 'Super Products'
Binance is undergoing a strategic shift from CEX to CeDeFi. By September 2025, Binance has distributed 120 Alpha project airdrops and held 40 TGE events, with some projects peaking returns as high as 1130%~3412%. The launch of the Booster section has revolutionized the 'blind grind' airdrop logic—users can earn guaranteed token rewards by completing specific interaction tasks, with stable participation around 70,000 users, while helping projects achieve rapid TVL growth, such as Mitosis, which saw its TVL surge from less than $80 million to over $300 million shortly after launch. This series of moves allowed Binance wallet's daily on-chain trading volume to hit $12.5 billion at one point, capturing 92.1% of the mainstream wallet market share, with weekly active users increasing from 90,000 at the beginning of the year to 180,000.
$BNB
Binance is undergoing a strategic shift from CEX to CeDeFi. By September 2025, Binance has distributed 120 Alpha project airdrops and held 40 TGE events, with some projects peaking returns as high as 1130%~3412%. The launch of the Booster section has revolutionized the 'blind grind' airdrop logic—users can earn guaranteed token rewards by completing specific interaction tasks, with stable participation around 70,000 users, while helping projects achieve rapid TVL growth, such as Mitosis, which saw its TVL surge from less than $80 million to over $300 million shortly after launch. This series of moves allowed Binance wallet's daily on-chain trading volume to hit $12.5 billion at one point, capturing 92.1% of the mainstream wallet market share, with weekly active users increasing from 90,000 at the beginning of the year to 180,000.
$BNB