The White House is shifting tactics in its clash with banks over credit card rates. After President Trump’s call for a 10% interest rate cap was strongly rejected by the industry, top economic advisor Kevin Hassett suggested a narrower, voluntary approach.

Key Highlights:

  • Pivot from Mandate to Voluntary Offerings: Instead of pushing for a broad, legally enforced rate cap, Hassett proposed that banks could voluntarily offer special "Trump cards" to creditworthy but underserved Americans.

  • Industry Resistance Remains Firm: Bank executives and lobbyists have flatly rejected the 10% cap idea, warning they would likely close accounts rather than comply. So far, major lenders say they have had no discussions with the administration about the new "Trump card" concept.

  • Targeting a “Sweet Spot”: The new focus is on consumers who have sufficient income but lack access to credit—a group Hassett described as worthy of new products.

  • Legislation Likely Sidestepped: The voluntary approach appears designed to avoid a difficult legislative battle, signaling the administration may be scaling back its ambition for sweeping industry changes.

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