Crypto billionaire Justin Sun has publicly backed Nasdaq-listed Tron Inc.’s strategy of treating TRX as a core treasury asset, tweeting a simple “keep going” after the company made another dip buy. Tron Inc. disclosed a purchase of 175,507 TRX on Wednesday at an average price of $0.28 — a transaction of just over $49,000. That raises the firm’s disclosed hoard to 679.9 million TRX, roughly $540 million at current prices. The company says it will continue to build its TRX holdings as part of a long-term push to boost shareholder value. Tron Inc. was created via a reverse merger between SRM Entertainment and a Tron-related entity and positions itself as a publicly listed company that integrates blockchain assets into its treasury strategy. The approach echoes earlier Nasdaq-listed firms that pioneered the “crypto as reserve” playbook by accumulating digital assets on corporate balance sheets. Sun’s endorsement comes as TRX has shown relative strength versus the broader market. After peaking near $0.45 in 2024, the token has cooled to about $0.28, but remains down only about 1.3% year-to-date — markedly better than bitcoin, which is off nearly 19% over the same period, according to CoinDesk. That relative outperformance amid market weakness has prompted some analysts to cast TRX as a defensive—or at least resilient—holding within crypto portfolios. Tron Inc.’s continued accumulation, and Sun’s public nod, underscore a growing trend of corporates and prominent industry figures using native tokens as strategic treasury assets and buying during pullbacks. Read more AI-generated news on: undefined/news

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