According to the announcement from Binance, the platform is introducing the KOL Introduction Program, allowing users to contribute to the Binance Affiliate ecosystem by inviting Key Opinion Leaders (KOLs) to join the Binance Affiliate Program. The promotion period runs from 2026-03-19 07:00 (UTC) to 2026-06-30 23:59 (UTC). Participants can earn token vouchers up to 8,000 USDC when invited KOLs successfully pass the Affiliate evaluation and reach Evaluation Tier 1 or above.

Eligibility criteria for invited KOLs include not being an existing Binance Affiliate or in the process of applying for the program. They must have a social media following of at least 5,000 followers or subscribers on platforms like YouTube, X, Facebook, or Instagram, or a community of 3,000 members on groups such as Telegram, Facebook, WeChat, Reddit, QQ, or VK. The participation process involves sharing a survey form with KOLs, ensuring they complete it during the promotion period, and passing the Spot and/or Futures evaluation. The evaluations consist of three tiers, with specific trading volume and referral requirements.

The reward structure is based on the affiliate tier achieved by the invited KOLs. For instance, if a KOL achieves Tier 1 in Spot evaluation, the inviter receives 80 USDC, while Tier 3 in Futures evaluation yields 4,000 USDC. Additional rewards apply if KOLs meet criteria in both evaluations. Terms and conditions specify that only users in certain regions are eligible, and rewards are distributed on a first-come, first-served basis. Binance reserves the right to disqualify participants for dishonest behavior and may amend terms without prior notice. All rewards will be distributed by 2026-07-20, with a 7-day redemption period.