How the "Burger-to-Bitcoin" Model Works
Understand the Self-Sustaining Cycle of Steak n Shake with Bitcoin
1/7 🧵 Steak 'n Shake created an innovative model: a closed cycle where Bitcoin drives the business. Let's detail.
2/7 🧵 STEP 1: Customer pays for the burger with Bitcoin via Lightning Network. Fast transaction, very low fee.
3/7 🧵 STEP 2: Bitcoin is NOT converted into dollars. It goes straight to the Strategic Bitcoin Reserve (SBR). The company accumulates.
4/7 🧵 STEP 3: Part of the reserve finances Bitcoin bonuses for hourly employees (US$ 0,21/hour, with 2-year vesting).
5/7 🧵 STEP 4: Engaged employees and the Bitcoin community (who loves the initiative) become loyal customers. More sales.
6/7 🧵 STEP 5: More sales = more payments in Bitcoin = reserve grows. Complete cycle.
7/7 🧵 RESULT: The company describes it as "a self-sustaining system – increasing sales that make the Bitcoin reserve grow".
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