⚠️After checking the data, I fell silent: the "Red Fruit Short Drama" on your phone is crushing Bilibili and Youku.
Today I was shocked by a piece of data: the monthly active users of Red Fruit Short Drama have reached 236 million.
What does that mean?
Bilibili took 15 years, Youku took 18 years to accumulate the user base, this app surpassed them in less than two years.
This is not just a victory in the "sinking market"; this is the algorithm's dimensionality reduction blow to human nature.
When everyone goes home, they can really take a look at their parents' or elders' phones; there's a high probability they all have this app, and the penetration rate is ridiculously high.
Why can't many adults stop once they start scrolling? Because it understands human nature too well:
Cyber Free Eggs: Other platforms charge membership fees, but it’s not only free; you can also earn cash by watching dramas. For the elders, this is not "entertainment"; it’s "earning pocket money," and the stickiness is extremely strong.
Emotional Bulldozer: The dramas here don’t require logic; they only need emotions. Mother-in-law and daughter-in-law conflicts, reverse hits, sudden wealth – the plot pace is so fast that no thinking is needed, all are dopamine traps.
In the past, we worried about children being addicted to online games; now we might have to worry about adults being addicted to short dramas.
This combination of "nipple happiness" + "small gains" is indeed the ultimate weapon for harvesting attention.
