In the past few days, if you have been paying attention to the commodities market, you may have been overwhelmed by a number — gold has surged to a historical high.

Spot gold once rose to 4384.9 USD/ounce, nearly touching the 4400 USD mark, breaking the historical record and capturing the attention of global investors.

In simple terms, this is a significant market movement, and it is not just 'short-term speculation' behind it.

Why has gold suddenly become so strong?

To summarize in one sentence: There is too much uncertainty, and funds are frantically seeking 'safety'.

Several core reasons:

First, the global economy remains unstable.
With an unclear economic outlook and fluctuating geopolitical situations, the market only loves to do one thing—dive into gold.
After all, this has been a repeatedly validated 'safe-haven asset' for hundreds of years.

Second, the expectation of interest rate cuts is heating up.
The market is increasingly convinced that the central bank will lean more towards easing.
As interest rates decline, holding gold, which has 'no interest', reduces opportunity costs, making it more attractive.

Third, the technical aspect has completely opened up space.
This time it's not just a touch and go; it's a true breakthrough of historical highs.
This trend is nearly equivalent to a single message for trend funds and institutions: 'It's safe to keep buying.'

As of now, gold is fluctuating around $4380, with a daily increase of nearly 1%, showing a strong trend.

Gold vs Bitcoin: The battle for value storage resumes?

As gold prices hit new highs, many naturally think of another thing:
Bitcoin.

One is 'traditional gold', the other is 'digital gold'; which one is more appealing?

Looking at it now, the market's answer is becoming increasingly neutral:

  • Gold: A traditional safe haven, stable, strong against risks.

  • Bitcoin: More volatile, but the long-term narrative is strengthening.

  • Institutional attitude: ETFs and funds are both allocated.

More and more funds are no longer entangled in 'either-or', but rather choose: I want them all.

In an environment of macro uncertainty, they are more like complementary relationships rather than life-and-death competition.

What should ordinary investors do now?

Seeing gold hit a new high, many people's first reaction is two extremes:

  • 'Should we chase it now?'

  • 'Should we run now?'

To be honest: emotional trading is often the start of losing money.

A more rational thought is:

  • Take a look at your asset allocation, do you have 'risk-resistant assets'?

  • If you want to allocate gold, don't go all in at once; staggered investments are more stable.

  • Remember this: gold often looks especially appealing when risk assets are underperforming.

It's not meant for getting rich quickly, but for protecting against risks.

Can it continue to rise?

Logically speaking, the factors supporting gold have not disappeared in the short term:

  • Inflation concerns are still present.

  • Geopolitical risks have not dissipated.

  • The trend of de-dollarization continues.

Of course, if the central bank's attitude suddenly turns hawkish, or if the stock market's risk appetite surges, gold may also see a correction.

But from a technical perspective: the historical high has been broken, and a new price range has been opened.

Moving forward, the market will focus on whether the pullback can hold steady.

In summary:

Gold surging to $4400 is not just a new high in price, but a concentrated reflection of global funds' 'risk aversion sentiment'.

Whether you prefer traditional assets or are playing in the crypto market, this round of market conditions reminds us of one thing: in an uncertain world, diversification is always in style.