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Betting on the 'Moskvich' brand through nostalgia has proven ineffective.After Renault's exit in 2022, Russia lost access to the corporation's technologies, engineering developments, and investments. The factory in Moscow was handed over to the state and renamed 'Moskvich', but instead of modernizing domestic models, they set up large-scale assembly of Chinese JAC cars. AvtoVAZ received equipment for the new Logan and Sandero, but the project was frozen due to the cessation of cooperation and sanctions.

Betting on the 'Moskvich' brand through nostalgia has proven ineffective.

After Renault's exit in 2022, Russia lost access to the corporation's technologies, engineering developments, and investments. The factory in Moscow was handed over to the state and renamed 'Moskvich', but instead of modernizing domestic models, they set up large-scale assembly of Chinese JAC cars. AvtoVAZ received equipment for the new Logan and Sandero, but the project was frozen due to the cessation of cooperation and sanctions.
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