🚨 BREAKING NEWS — Special Report — New York City, 10:58 PM · (NYC Time)
Steak ‘n Shake has officially boosted its Bitcoin holdings by an additional $10 million, strengthening its position as one of the most crypto-forward restaurant chains in the United States.🍔🟧
According to multiple industry reports, the fast‑food giant has expanded its Strategic Bitcoin Reserve, a treasury initiative fueled entirely by BTC payments collected across all U.S. locations since it began accepting Bitcoin in May 2025. Same‑store sales have surged sharply following this rollout, with the company reporting double‑digit growth driven by Lightning‑powered transactions and dramatically lower processing fees. [bitcoinmagazine.com], [cryptopolitan.com]
$BNB The newly added $10 million—equivalent to roughly 105 BTC at recent market prices—further integrates Bitcoin into Steak ‘n Shake’s financial ecosystem.🏦⚡
$FIL All BTC-denominated revenue is funneled directly into the reserve, funding restaurant upgrades, operational improvements, and product innovations without raising menu prices. Executives highlight a “self‑reinforcing cycle,” where rising BTC-based revenue fuels improvements that continue to draw in a younger, crypto-native customer base. [bitcoinmagazine.com], [cryptobriefing.com]
$DL
With Bitcoin-themed menu items, loyalty rewards, and aggressive crypto-first branding, Steak ‘n Shake is positioning itself as a pioneer in large‑scale BTC adoption within the food-service sector.🔥🍟
This expansion, praised across the Bitcoin community, reflects a broader trend of corporations turning to BTC as both a technological and treasury strategy—one that could reshape how mainstream brands handle digital assets in the years ahead.
#BitcoinTreasury #SteaknShake #CryptoAdoption #BTCNews