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Strive is a listed finance company that also holds a large amount of Bitcoin. This week the company asked MSCI to rethink a new idea that could push many Bitcoin treasury firms out of major stock indexes. MSCI is thinking about a rule that would remove any company that holds more than half of its total assets in digital coins. Strive says this rule is not fair and not needed.
Strive sent a letter to the MSCI chief. The message in the letter was simple. Let the market decide. Do not make a rule that targets one type of asset. Strive said this move would break index neutrality. Indexes are meant to show the market in a clean and open way. If MSCI removes Bitcoin treasury firms then the index stops being neutral.
Strive holds more than seven thousand five hundred Bitcoin. This makes it one of the top public holders of the coin. The company said this gives it a deep view of how these firms work. Many of these companies also run real world businesses. They work in areas like data center support and structured finance. Some are also Bitcoin miners who now rent out spare power and compute to cloud clients.
Strive said the fifty percent rule is not easy to apply in real life. It is too wide and does not fit all types of companies. They gave simple examples. Energy firms are not removed from indexes even when much of their value is in oil reserves. Gold miners are not removed even when most of their value comes from gold. So why should Bitcoin firms be treated in a different way. This makes the rule look like a hard judgment call rather than a neutral standard.
Strive also warned that this rule can cause mixed results around the world. In the United States firms must record Bitcoin at fair value each quarter. Under other global rules some firms can record digital coins at cost. This means two companies with the same Bitcoin level can look very different on paper. One firm might stay in the index and the other might fall out. Strive said this is not a fair or clear system.
Instead of a hard removal rule Strive asked MSCI to use a softer choice. They said MSCI should offer optional index versions for clients who do not want Bitcoin treasury firms in their portfolios. MSCI already does this in other areas. They have ex energy versions and ex tobacco versions. So they can do the same with digital asset treasury firms. This way clients can choose what they want without changing the core index.
Strive also noted that share prices already reflect much of the fear around this plan. Large Bitcoin treasury firms could see big passive outflows if MSCI removes them. Some experts say the impact is already priced in. MSCI will give its final answer on fifteen January twenty twenty six.
Strive said one thing in clear words. Let the market decide. Not a fixed rule.
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