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🔥 Subscription Economy: How People Are Turned into Renters of Their Own Lives
💸 In Russia, "subscription" has ceased to be about music and series.
By 2025, people are already renting technology, clothing, furniture, electronics, cars, food, groceries, and even household services.
You no longer buy anything — you just pay to use.
📈 Growth of Subscription Dependency in the Russian Federation
• Active subscriptions per person:
• 2020: 3–4
• 2025: already 10+ (data from Tinkoff, Yandex Plus, MTS Marketing)
• Segment of technology/electronics: +80–110% over 3 years.
• Subscriptions for food and grocery delivery: growth 4 times since 2019.
• Car sharing: +25–40% annually.
The average Russian lives in a model of 10–15 monthly payments that completely replace ownership.
💡 Why did this happen?
1. Prices skyrocketed, incomes fell — buying became difficult.
2. It's more profitable for businesses to lease endlessly than to sell once.
3. Ecosystems have conditioned people to "convenience": one button — and everything is ready.
🔎 What do we have as a result?
The subscription economy makes life seem cheaper because you don't have to pay the full price.
But this is the trap:
You no longer own anything.
You have everything — but only as long as you pay.
#economy #SUBSCRIPTIONS #russia #fintech
💸 In Russia, "subscription" has ceased to be about music and series.
By 2025, people are already renting technology, clothing, furniture, electronics, cars, food, groceries, and even household services.
You no longer buy anything — you just pay to use.
📈 Growth of Subscription Dependency in the Russian Federation
• Active subscriptions per person:
• 2020: 3–4
• 2025: already 10+ (data from Tinkoff, Yandex Plus, MTS Marketing)
• Segment of technology/electronics: +80–110% over 3 years.
• Subscriptions for food and grocery delivery: growth 4 times since 2019.
• Car sharing: +25–40% annually.
The average Russian lives in a model of 10–15 monthly payments that completely replace ownership.
💡 Why did this happen?
1. Prices skyrocketed, incomes fell — buying became difficult.
2. It's more profitable for businesses to lease endlessly than to sell once.
3. Ecosystems have conditioned people to "convenience": one button — and everything is ready.
🔎 What do we have as a result?
The subscription economy makes life seem cheaper because you don't have to pay the full price.
But this is the trap:
You no longer own anything.
You have everything — but only as long as you pay.
#economy #SUBSCRIPTIONS #russia #fintech
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