If you want to promote your business through social media ads like Facebook and Twitter, skip the generic "boost your post" button.
Most small business owners waste money on ads because they treat social platforms like billboards instead of conversation starters.
I've been testing different approaches for my web development services, and the difference is stark:
Generic approach:
• "We build websites! Call now!"
• Broad targeting
• Zero engagement
Smart approach:
• Share actual client problems you solved
• Target people discussing those specific pain points
• Create content that starts conversations
Example: Instead of "Need a website?" I posted "This $500 website mistake cost my client 40% of their leads" with a case study breakdown.
Facebook ads performed 3x better when targeting business owners who recently engaged with posts about "slow website loading" or "poor mobile experience."
Twitter worked when I replied to actual conversations about web issues first, then promoted those helpful threads.
The key insight: Stop advertising and start contributing value to existing conversations.
Your audience is already talking about their problems. Join those conversations authentically, then amplify what resonates.
What's working best for your business on social ads?
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