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Donald Trump's engagement with the cryptocurrency ecosystem has expanded significantly, leading to the development of a complex and potentially lucrative "crypto empire". Initially a skeptic, Trump has embraced digital assets as a business strategy and a component of his political platform.
Here are the key aspects of Trump's involvement in the crypto world:
Trump Media's Bitcoin Holdings: Trump Media and Technology Group (TMTG), the parent company of Truth Social, has accumulated a substantial amount of Bitcoin (BTC) and Bitcoin-related securities, totaling approximately $2 billion. This represents around two-thirds of TMTG's liquid assets.
Trump Digital Trading Cards (NFTs): Trump launched several series of NFTs called Trump Digital Trading Cards. These feature artwork related to his life and career and offer buyers the chance to win prizes like dinner or golf with Trump. The NFT sales have reportedly generated millions of dollars in revenue.
$TRUMP Memecoin: Trump launched his own memecoin, named $TRUMP, in January 2025. While initially experiencing a surge in value, it later declined. However, the project has generated significant revenue through token sales and fees.
World Liberty Financial (WLF): WLF is a DeFi (Decentralized Finance) platform co-founded by Trump's sons and associates. It has launched its own stablecoin, USD1, and is developing a crypto wallet. A Trump-owned company has the right to receive 75% of WLF's net protocol revenues. The company's governance token, WLFI, recently became tradable.
Donald Trump's engagement with the cryptocurrency ecosystem has expanded significantly, leading to the development of a complex and potentially lucrative "crypto empire". Initially a skeptic, Trump has embraced digital assets as a business strategy and a component of his political platform.
Here are the key aspects of Trump's involvement in the crypto world:
Trump Media's Bitcoin Holdings: Trump Media and Technology Group (TMTG), the parent company of Truth Social, has accumulated a substantial amount of Bitcoin (BTC) and Bitcoin-related securities, totaling approximately $2 billion. This represents around two-thirds of TMTG's liquid assets.
Trump Digital Trading Cards (NFTs): Trump launched several series of NFTs called Trump Digital Trading Cards. These feature artwork related to his life and career and offer buyers the chance to win prizes like dinner or golf with Trump. The NFT sales have reportedly generated millions of dollars in revenue.
$TRUMP Memecoin: Trump launched his own memecoin, named $TRUMP, in January 2025. While initially experiencing a surge in value, it later declined. However, the project has generated significant revenue through token sales and fees.
World Liberty Financial (WLF): WLF is a DeFi (Decentralized Finance) platform co-founded by Trump's sons and associates. It has launched its own stablecoin, USD1, and is developing a crypto wallet. A Trump-owned company has the right to receive 75% of WLF's net protocol revenues. The company's governance token, WLFI, recently became tradable.
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