What is Binance Square's influencer certification?

Binance Square provides influencer certification marks for verified individuals or brand accounts, displayed in the lower right corner of the avatar, helping users make more informed decisions about whom to follow and interact with. It is still very important to continuously conduct self-research (DYOR) and report suspicious content to ensure that the accounts followed are genuine creators willing to share valuable insights.


Label type:

  • Black check: Binance official account

  • Golden check: Key opinion leaders (KOL), media, institutions, or celebrities

Requirements for applying for influencer certification


General guidelines

  • Reputation: Comply with Binance Square community guidelines and terms of use. Violation records may lead to the revocation of certification, and a one-quarter observation period will be retained.

  • Authenticity: Must complete Binance account identity verification (KYC).

  • Activity: Must remain active on Binance Square and regularly publish content.

Requirements for different types of accounts

  • KOL (Key Opinion Leader)

    • Square fans ≥ 30,000, and maintain a quarterly active and healthy status.

    • Activity standards:

      • Cumulative views this quarter ≥ 300K, or

      • Content mining transaction amount ≥ 1M USD equivalent.

  • Media company

    • Reputable media companies that actively publish news, blogs, analyses, or reports.

    • Additional information may be required to verify identity.

    • After certification, you can have the square nickname consistent with the company name.

  • Commercial institutions / investment companies

    • Crypto, Web3, fintech, or traditional tech companies, funds, market analysis platforms, etc.

    • Identity verification information must be provided, and after certification, the nickname can be consistent with the company name.

  • Project party

    • Project parties that have been listed on Binance are eligible to apply for certification.

    • Identity verification information must be provided, and after certification, the nickname can be consistent with the company name.


How to apply

  • KOL self-application method:

    • Personal homepage → Edit → Apply now

  • After a successful application, you can obtain influencer certification, and other users can directly access the application page through the link.


  • Media, commercial institutions / investment companies, project parties, and other notable individuals:

    • We reserve the right to invite project parties, media, and other notable individuals who continuously publish crypto-related content to have Binance Square influencer certification. Influencer certification will be rigorously reviewed according to platform standards, and final approval authority rests with the platform.

    • Institutions can send applications via the official email square@binance.com and provide:

      • Company name, Binance UID, nature of business

      • Social media account or official website link

      • Contact person's name, email, and contact information (Telegram, WeChat, etc.)

Benefits of certification marks

  • Display certification mark on personal profile

  • Exclusive customer manager support

  • Have the chance to receive limited Binance merchandise

  • Priority experience of new features on Binance Square

  • Search priority ranking, recommended for priority display

Become a certified influencer, enhance your influence, and gain more exclusive rights!