Yield Guild Games has launched a new publishing division, YGG Play, and released its first title, LOL Land, exclusively on Pudgy Penguins' Abstract Chain.

LOL Land is a browser-based board game offering token rewards for crypto-native players and surpassed 100,000 pre-registrations ahead of launch.

The game features Pudgy Penguins-themed boards and two play modes, with premium players competing for YGG tokens from a $10 million prize pool.

Co-founder Gabby Dizon says the shift to in-house development is aimed at building for “Casual Degens,” rather than chasing mass adoption.

With more titles planned, YGG Play marks a strategic pivot to create games rooted in degen culture, NFTs, and onchain engagement.

Read: https://cryptoindiamagazine.com/yield-guild-games-launches-publishing-arm/