What is the significance of $VRA that launched today?

It is a project focused on solving the issue of advertising fraud, especially in the video and gaming sectors.

Through its patented 'Proof of View' (PoV) technology, it utilizes blockchain to verify whether the viewing behavior of advertisements and video content is genuine and valid, ensuring that advertisers' money is spent on real views rather than bots or fake traffic.

$VRA is positioned to provide a decentralized and transparent verification layer for the digital advertising industry. It is not just a hype concept but offers a viable technical solution to a real pain point worth billions of dollars each year.