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While listing on Binance is an important milestone for any crypto project, it requires hard work to ensure compliance with our strict quality and integrity standards. This work does not stop after the asset is listed.
The specialized Binance team continuously and thoroughly evaluates tokens available on our platform to ensure they meet the standards expected by our users.
This guide reveals the key criteria Binance uses to evaluate tokens that have undergone listing. Study it to understand what is needed to make your project available to 280 million registered Binance users.
For any Web3 project, listing on Binance provides access to a large international user base and significant liquidity on a leading global cryptocurrency exchange. Gaining a listing requires meeting certain strict criteria, and maintaining that status requires ongoing performance, transparency, and trust.
This guide outlines the key criteria for the ongoing evaluation of tokens on Binance. It is designed to help projects understand how to maintain their listing and reduce the risk of delisting.
Whether you are a developer, investor, or community member, this guide serves as a useful resource on how listed tokens are managed on Binance.
Why listing on Binance is so important
Binance offers high liquidity, access to a vast international user base, and a wide range of products, including spot, futures, Launchpad, and Launchpool. These features provide projects with opportunities to reach a broad audience and facilitate growth.
As a user-centric exchange, we carefully select assets for listing. From 2023 to 2024, Binance added a limited number of tokens: 27 in 2023 and 50 in 2024, which is fewer than many other exchanges. Tokens listed on Binance demonstrate high efficiency with significant returns on investment.
Such selective listing practices aim to ensure a balance between protecting users and supporting projects that demonstrate growth potential and long-term value.
What we continue to evaluate
Binance places special emphasis on fundamental quality, transparency, regulatory compliance, and market integrity in the ongoing evaluation of listed projects. Below are the main factors considered during the review.
Projects that do not meet expected standards may receive a monitoring label indicating heightened volatility and risk compared to other tokens and may face potential delisting.
Project Fundamentals and Metrics
Below is an overview of the key criteria that Binance uses to assess the fundamentals and performance of projects. The table reflects differences in development progress, community engagement, interactions with Binance, and market indicators between reliable projects and those under monitoring or at risk of delisting.
Tokenomics
This table presents the criteria for evaluating Binance's tokenomics with an emphasis on factors affecting market stability and the long-term viability of the token
Market Making (MM) and Liquidity Status
Here we highlight the key factors that Binance evaluates to ensure healthy market making and liquidity. A balanced distribution of market makers, high order depth, and price stability all contribute to creating a fair and stable trading environment.
Technical Standards and Security Standards
Security is the top priority for Binance. Ensuring strict security standards in projects helps protect users and the entire ecosystem from risks such as hacks or data breaches. A solid security history is crucial for maintaining trust, stability, and long-term success in the crypto space.
Team Integrity and Compliance
At Binance, the integrity and transparency of the project team are critical factors for maintaining trust and long-term viability. Active and responsible teams demonstrate ongoing commitment to the project and its community, which is necessary for sustainable growth and governance. Compliance with legal and ethical standards helps protect users and supports a compliant, responsible ecosystem.
What we look for in assets listed on Binance
Binance believes that assets listed on our platform should meet real user needs and demonstrate sustainable potential. As noted by Yi He, co-founder of Binance:
"Binance lists projects that users need, projects that have been around for a long time and have sound business logic. As a user-centric organization, we value and take feedback seriously. We list projects that meet user needs."
Guided by this philosophy, our approach to evaluating and maintaining token listings is based on the following key criteria:
Team commitment to the project
Level and quality of development
Trading volume and liquidity
Stability and protection from attacks
Level of public communication, community engagement, and transparency
Timely responses to periodic Binance requests for comprehensive reviews
Evidence of unethical or dishonest behavior, as well as negligence
Regulatory Compliance
Unjustified significant changes in token supply or changes in tokenomics
Changes in project ownership structure
Community sentiment
Binance's vision is to create a reliable ecosystem where projects can sustainably grow, and users can trade confidently.
Conclusion: Focus on Users and Sustainable Growth
Listing on Binance reflects a proven commitment by the project to create long-term value. Maintaining a listing requires continuous effort, transparency, and meeting user needs. The Binance listing system is designed to ensure a safe environment while simultaneously encouraging meaningful innovation in the crypto ecosystem, adapting to market changes and user needs.
For projects that prioritize openness, ethical practices, and long-term development, listing on Binance can serve as an important indicator of reliability and trust.
If you want to list your token on Binance, focus on providing real value to users through quality products and clear communication. Success is built on these foundations.