BAT is a digital currency built on the Ethereum blockchain. This currency is used in the advertising system, which aims to provide a better advertising experience for users, publishers, and advertisers. BAT encourages users to engage with ads they are interested in and rewards publishers who provide engaging content.
The infrastructure of the BAT currency:
ERC-20:
BAT is a digital currency based on the ERC-20 standard on the Ethereum network, allowing it to be traded and exchanged easily across various platforms.
Brave Browser:
BAT primarily relies on the Brave browser, a privacy-focused browser that blocks intrusive ads. It allows users to choose which ads they want to see and earn rewards in the form of BAT tokens for doing so.
The core advertising system:
BAT relies on the Brave advertising system, where user attention (the time they spend on websites) is tracked through the browser. This data is used to direct appropriate ads to users and distribute rewards.
How BAT works:
User rewards:
Users receive BAT tokens as rewards for viewing accepted ads on the Brave browser. They can also donate BAT to publishers who provide engaging content.
Publisher rewards:
Publishers (website owners) receive a share of the advertising revenue displayed on their sites, based on how much they attract user attention.
Improving ROI for advertisers:
Advertisers achieve better ROI due to targeting an audience interested in their products, in addition to reducing ineffective advertising costs.
The importance of BAT:
Improving user experience:
BAT allows users to control the ads they see and makes them more relevant, rewarding them for it.
Providing a better advertising experience for publishers:
BAT allows publishers to earn additional income from the content they provide.
Increasing advertising efficiency:
BAT helps direct ads more effectively, reducing resource waste and improving ROI for advertisers.
