At Binance, every newcomer, whether you are an engineer, a lawyer, or a future executive, must first work in customer service.

This rule is not set by HR, but is a cultural guideline established by the boss herself.

It hides her understanding of the 'community' and explains why Binance can still stand strong during its darkest moments.

'Customer service desk' is also my 'first lesson' at Binance.

In most tech companies, the first stop for new employees is onboarding training, code repositories, or product documentation. But at Binance, regardless of how impressive your background is, everyone must first answer users' questions:

'Why hasn't my withdrawal arrived yet?'

'Is this product safe, will it be hacked?'

You must face real anxiety, anger, and unease.

You must feel that the voices seeking help in the group are not cold tickets, but people who are betting their entire savings.

In the boss's view, if you do not understand this pain, you have no right to say you are building the future financial system.

This perception is also closely related to the boss's experiences; having lived by the light of a kerosene lamp as a child and selling drinks at the entrance of a supermarket at 16, she knows that $500 is a small amount for some people, but for others, it represents their entire livelihood.

This is also why she once personally helped a college student recover mistakenly transferred money, simply because she understands the fear of 'losing everything'.

The boss stands guard as the 'first customer service of Binance' 24/7 on the internet. We often ask what 'community first' means? This is 'community first!' ☝️

From the smallest voices rise the mightiest waves.

If you have any questions about Binance Square, feel free to find Xiao A, always ready to listen and serve you 🫡