Main Takeaways

  • Thiago Sarandy has been appointed General Manager for Brazil and will lead Binance’s strategy and operations in the country.

  • Sarandy brings strong regulatory, legal, and market experience, including work on Brazil’s virtual-asset regulatory framework since joining Binance in 2022.

  • Binance will continue expanding local utility and access in Brazil, including products such as Pix via Binance Pay and the Binance Mastercard.

Binance has appointed Thiago Sarandy as General Manager for Brazil. In this role, Sarandy will lead Binance’s operations in the country as it continues to advance regulatory discussions for the digital-asset industry.

Sarandy joined Binance in 2022 and has been involved in industry engagement around the development of Brazil’s virtual-asset regulatory framework, working with associations, regulators, and legislators. He previously served as Chief of Regulatory and Legal Affairs for Brazil and El Salvador at Binance.

“I am honored to take on this role in this transformation moment for crypto in Brazil, one of Binance’s most important growth frontiers,” Sarandy said. “In Brazil, more than 25 million people chose crypto organically before any regulation proposal, making it one of the most exciting markets to work in. As a General Manager, I’ll work to ensure Binance remains the most used platform in the country and support rules that expand access for the next wave of adoption.”

Leadership Experience Across Regulation and Financial Services

Sarandy holds a law degree from Pontifical Catholic University of Rio de Janeiro, an LL.M. in capital markets from FGV-RJ, and a blockchain specialization from MIT. Before joining Binance, he spent more than 10 years in Brazil’s traditional financial sector, including roles as Partner and Chief Legal Officer at Genial Investments and Warren Investments.

“We are excited to have a fully dedicated general manager for Brazil,” said Guilherme Nazar, Head of Latin America at Binance. “The country is highly relevant to the crypto industry and is going through an active period of regulatory debate. Thiago brings the expertise needed to engage in this process and support Binance’s growth in Brazil.” Sarandy will report to Nazar.

Building Local Utility for Brazil

Latin America continues to see growing interest in digital assets. According to the 2025 Chainalysis Crypto Adoption Report, the region includes three of the top 20 markets globally, and crypto adoption in Latin America increased by 63% last year, behind only Asia-Pacific. The same report ranks Brazil as the largest market in the region and the fifth-largest crypto market in the world.

Over the past year, Binance has continued investing in product utility in Brazil, including payment experiences designed for local rails and everyday use. This includes integrating Pix with Binance Pay to enable real-time crypto-to-BRL payments. Brazil was also the first market for the relaunch of the Binance Mastercard in October 2025, expanding access to crypto-linked payment options.

Further Reading

  • Binance Pay Brings Instant Crypto-Powered Payments to Brazil via Pix

  • Crypto Debuts at Brazil's Carnival With an Unprecedented Parade

  • Binance Secures Regulatory Authorization in Brazil, Its 21st Globally