Ferrari has launched the digital token "Token Ferrari 499P" which will allow Hyperclub members to bid on its 499P car, a race car that won the Le Mans race.

In partnership with the Italian fintech company Conio, this token will be launched during the 2027 season of the World Endurance Championship.

Enrico Galliera, the commercial and marketing director at Ferrari, said:

> "This project aims to enhance the sense of belonging among our most loyal customers."

It is noted that Ferrari had previously entered the world of digital currencies when it started accepting Bitcoin (BTC), Ethereum (ETH), and USDC as payment methods for purchasing its cars.