On October 31, 2025, the famous American chain Steak ’n Shake shook up the fast-food world… and that of crypto.
On X (formerly Twitter), the company revealed the creation of a 'Strategic Bitcoin Reserve' (SBR) — a strategic reserve in Bitcoin aimed at holding payments received in BTC instead of converting them to dollars.
🍔 What Steak ’n Shake announced
👉 All Bitcoin payments received in its restaurants will now be deposited into a strategic reserve.
👉 The brand also announced a donation in satoshis to OpenSats, a nonprofit organization supporting the open-source development of Bitcoin.
👉 And to top it all off: a national Bitcoin rewards program. Customers purchasing certain 'Bitcoin Meals' will receive $5 in BTC via the Fold App, rolled out in nearly 400 establishments across the United States.
This announcement positions Steak ’n Shake as the first major American chain to publicly establish a Bitcoin reserve — a strong symbolic step towards integrating BTC into corporate treasury.
🚀 Conclusion : Bitcoin is firmly establishing itself in the real world
With this 'Strategic Bitcoin Reserve', Steak ’n Shake becomes a symbol of the gradual Bitcoinization of the economy.
It is no longer just a speculative digital asset, but a component of business strategy.
For Binance users, this announcement reminds us of one essential thing:
Accumulating Bitcoin with a long-term vision is betting on an asset that makes new strides towards global adoption every year.$BTC
