Diffusion of Innovation theory shows 5 adopter categories:

Innovators: 2.5% (get rich first)
Early Adopters: 13.5% (get rich second)
Early Majority: 34% (get average returns)
Late Majority: 34% (get loss protection)
Laggards: 16% (buy at tops, sell at bottoms)

Bitcoin in 2013? Innovators only.

Bitcoin in 2017? Innovators + Early Adopters rich.

Bitcoin now? Early Majority just arrived.

By the time mainstream media covers it? You're already late majority.

Question: Which category are you in for the next cycle?

Because it MATTERS.

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