I have always felt that YGG's most unique aspect is not how many blockchain games it has participated in, nor its influence during the early P2E boom, but rather its particularly clear perspective. It seems to understand earlier than anyone else a fact: players are the only role in the entire Web3 game loop that can bring long-term value, and all other economic models, incentive methods, and market strategies will ultimately collapse without the long-term accumulation of players themselves.
This perspective becomes even more valuable during the downturn of blockchain games. Most projects attract people with rewards during the boom, but quickly evaporate after the cooling off. However, YGG's structure has become increasingly stable during that phase. I later spent a long time thinking about why, facing the same ecological decline, YGG was able to find new paths for growth. The answer is not complicated; it has never regarded players as 'task executors' but as 'individuals who can accumulate abilities.'
And once this is written into the mechanism, it will become a structural advantage.
What truly helped me start to understand YGG was its handling of 'player identity.' In traditional games, identities can easily disappear; closing the game is akin to starting over. In the early days of blockchain games, it was even more exaggerated; after completing an activity and receiving rewards, no one would remember what you had done. Players' sense of presence is fragmented, and no one thinks about the connections between these actions.
YGG's approach is very different. It tries to turn players' actions, participation, and invested time into something that accumulates over the long term. This does not disappear with the shutdown of a project, nor does it become meaningless due to reduced rewards. It becomes players' 'experience points,' and it is the kind that can continue to be used across games and ecosystems.
When I first realized this, I felt a very clear surprise. It turns out that players' investments in Web3 can also become an asset without relying on any single project. YGG's evidence of actions, task system, on-chain records, and non-transferable identity badges, these seemingly simple mechanisms are all designed to transition the value of players from one-time to long-term.
This transition not only changes players but also changes the way developers seek users.
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I believe the existence of subDAOs is a very typical example. It's not a branch of a guild, but a 'contextual container' for player identity. Each subDAO represents a segment of a player's journey, an area, a game, a playstyle, and every action contributed by players here is recorded with context, origin, and verifiability.
This makes players' growth three-dimensional instead of flat. The contributions of a player in one subDAO will later affect their opportunities in another ecosystem; this kind of cross-scenario identity flow does not exist in Web2 but is entirely valid within YGG's structure.
When I realized this, I suddenly felt that YGG is like cultivating 'on-chain professional players.' Not the commercial definition of professional players, but 'someone who has sustained behavioral value in different gaming environments.' The value of this identity comes from time, participation, and contribution, not from speculation.
For the first time, player behavior has 'accumulated power.'
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YGG Play further transforms this power into a pathway. Sometimes I think of it as a 'behavior passport' for players. What you have done in any game, which tasks you have participated in, and which challenges you have unlocked are all linked together, looking like a route that you continuously broaden. It is not driven by rewards but because with every step you take, this character becomes a little more complete than yesterday.
And this record can be recognized by future games.
I think this is YGG's most profound breakthrough.
Future game teams do not need to use rewards to judge who is a real player, nor do they need to take risks to let newcomers flood into key ecosystems. As long as they consult YGG's on-chain record system, they can know which players have stable participation, which players have the patience to complete high-difficulty tasks, and which players have participated in multiple ecosystems. This capability is extremely valuable for developers, as it brings not 'users,' but 'mature players.'
When player identity becomes transparent and verifiable, the entire focus of the game ecosystem will naturally shift.
Developers begin to rely on true core players rather than short-term reward pools.
Players begin to participate to accumulate identity rather than for arbitrage.
Tasks no longer disappear after completion; they become a permanent record.
The entire ecosystem begins to generate 'long-term momentum' rather than one-time incentives.
I later realized that YGG's value is not in the guild, not in assets, and not in scale, but in 'allowing players to have growth that can be seen by the world.'
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The on-chain reputation system is the most crucial part of this structure. Every player's evidence of behavior is non-transferable, meaning no one can complete tasks on your behalf, and no one can buy your identity. This makes the value of players pure for the first time and prevents fake users, unreal users, and short-term accounts from being confused with real players.
Just imagine how future game teams will filter users, and you can understand the significance of the reputation system. Previously, developers would judge users based on wallet balances, airdrop records, or even social media data. But these can easily be faked. Now it means having a completely non-cheatable database of player behavior.
And the more real the players are, the richer their behavior is, and the longer their path, the more stable their position in the entire ecosystem.
In my view, this will create a very strong structural cycle.
The more players invest, the thicker their identity becomes.
The thicker the identity, the more popular.
The more popular, the more invited to participate in more games.
More game participation leads to accumulating more actions.
This is not just a cycle but a self-reinforcing ecological network.
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And when I pulled back my perspective again, I suddenly realized that YGG's role might be greater than any single blockchain game's significance. It is not a guild, nor a supplemental layer of a game, but a 'standardized structure for players.' Just as Web2 needs a unified account system, the Web3 gaming world needs a unified 'player value system.'
What YGG is doing is precisely this.
It gives players weight, proving their existence, allowing their growth to be inherited, and enabling their value to expand over time rather than resetting to zero when the game shuts down.
This is the reason I find it particularly special.
It does not treat players as tools but as protagonists.
It is not about waiting for the game to get stronger but first making players stronger.
The moment players become 'long-term assets,' the balance of the entire blockchain gaming industry tilts in their favor.
