Amidst the clamor of the cryptocurrency world, Binance co-founder He Yi injected rare philosophical thought and cultural depth into this often criticized, restless industry with a lengthy article titled (Come! Let's Cultivate Immortality Together!). This entrepreneur, known as the 'First Sister of the Coin Circle,' used familiar Eastern metaphors to narrate the eight-year entrepreneurial journey and insights of Binance.
Subculture and Mainstream Collision of MEME Philosophy
“There have been no heartless people throughout the ages, no sexless people, no godless people.” The opening of He Yi's article, filled with Eastern philosophical language, quickly resonated in the crypto community.
She views MEME as 'the impact of subculture on mainstream culture,' a comprehension that far exceeds ordinary market analysis. In her observation, good MEME can transcend cultural maps and resonate with a knowing smile.
When the 'Cultivation' MEME coin created $120 million in trading volume on the BSC chain within 7 hours, it was not only a reflection of market behavior but also an explosion of a cultural phenomenon. He Yi precisely captured the power of Eastern culture in the crypto world; those seemingly mystical cultivation terms hit the collective subconscious of the Chinese crypto community.
From opposition to understanding: the path of reconciliation with MEME
He Yi did not embrace MEME from the very beginning. She candidly reflects on her journey: 'I once thought MEME was a conspiracy dressed in subcultural skin.' This wariness towards MEME represents the common mindset of industry builders — they prefer to see technology drive industry progress rather than emotions drive market volatility.
However, when facing those projects with 'thick eyebrows and bright backgrounds' that merely treat Binance as the last stop for liquidity exit, she begins to understand the anger and helplessness of ordinary investors. Her transformation is quite dramatic: 'Opposing MEME, understanding MEME, and finally becoming MEME; the clown is myself.'
This process of self-reconciliation is summarized by He Yi in three stages: from idealistic adherence to realistic recognition, ultimately finding a balance. She realizes that 'most users do not expect to earn forever; what users always want is fairness, fairness, and more fairness.'
Fairness and cultivation: Binance's core 'Dao Heart'
He Yi's lengthy article is not only an understanding of MEME but also a summary of Binance's eight-year journey of cultivation. She draws parallels between entrepreneurship, trading, making money, and cultivation, emphasizing Dao, Fa, Shu, and Qi.
In her view, 'Dao' is the operating rule of this world; only those who comply with the operational laws can walk far and endure. This is the core insight Binance has gained after experiencing countless market cycles — only by respecting the basic laws of the market can one navigate through bull and bear markets.
'Fa' represents principles, which is the 'user-centered' approach that Binance has always emphasized; it embodies freedom, collaboration, hard-core values, and humility. These values form the cultural foundation of Binance and are fundamentally why it has survived multiple crises.
He Yi does not shy away from Binance's imperfections; she candidly admits: 'Binance has never been a high-end, perfect team. We have stumbled along the way, fixing the plane while flying it.' This honesty has instead become an emotional bond connecting users.
The path of long-termism in cultivation
In the rapidly changing world of cryptocurrencies, He Yi has always maintained her commitment to long-termism. She states: 'I don't trade, but I hold long-term because I adhere to the logic of value investing, and similarly in running a business, I uphold long-termism, creating a clock, or a garden.'
This long-termism is reflected in her thoughts on industry development: 'When the wind blows towards blockchain, investors have plenty of money to invest in projects... prices and values may diverge, but over cycles, they will converge in the long run.' She recognizes the inevitability of short-term irrationality in the market but believes more firmly in the inevitability of long-term value return.
Even in the face of the MEME craze, she does not forget to remind of risks: 'MEME has no one responsible for the projects, no long-term value support, and is not without conspiracy groups; be mindful of investment risks.' This balanced attitude reflects the sense of responsibility of an industry builder.
Resonance on the path of cultivation
He Yi's path of cultivation began from a grassroots point in a poor village in Sichuan. This difficult growth experience shaped her unique understanding of success. She concludes her lengthy article by writing: 'Entrepreneurship, trading, making money, and cultivation are actually the same thing,' a statement that resonates widely because it elevates financial behavior to the height of life philosophy.
Binance's eight years resemble a journey of cultivation. From being overlooked to global leadership, from skepticism to recognition, He Yi and the team have always maintained an attitude of 'knowing shame and then being courageous.' They deeply understand that 'in this industry, if you do not run to keep up, the community will teach us how to behave.'
This attitude of always learning and being with users may be the key for Binance to continuously move forward in fierce competition. He Yi says: 'We are not chasing the wind; we are striving to become the one who creates the wind.' Perhaps this is what she refers to as the true meaning of 'cultivation' — constantly breaking through oneself, moving from the ordinary to the extraordinary.
On the world stage of cryptocurrency, He Yi injects unique cultural genes into the industry with the metaphor of 'cultivation' from Eastern wisdom. This is not only a set of market strategies but also a way to engage in dialogue with the world, a vivid practice of Eastern thinking in the global crypto field.
On the path of cultivation, there are no shortcuts, but with companions like He Yi and Binance, this rugged road is thus filled with warmth and light.
