👑 Everyone knows CZ, but Binance's story could have been very different without Yi He.
Here are a few facts about the woman who helped build the world's largest crypto exchange:
🔹 Before crypto, she worked as a TV host in China with no technical background.
🔹 In 2014, Yi He joined OKCoin and spent part of her time dealing directly with users and customer support. Yes, one of crypto's most influential women started by helping customers.
🔹 Her marketing campaigns helped turn OKCoin into China's largest exchange at the time.
🔹 When CZ launched Binance in 2017, Yi He became one of the founding members and took charge of marketing, listings, community growth, and brand development.
🔹 Binance became one of the fastest-growing startups in history, and many insiders credit Yi He for attracting millions of users while CZ focused on the product.
🔹 She later led Binance Labs, helping identify and invest in promising Web3 startups.
🔹 Despite her billionaire status, she rarely gives interviews and prefers to work behind the scenes.
💬 From customer support to helping build the world's largest crypto exchange - one of the most underrated success stories in crypto.
$BNB
