A carnival of 'life reboot'
In early October 2025, a token named 'Binance Life' quietly appeared on the BSC chain.
48 hours after launch, its name appeared in countless tweets, group chats, and meme images.
Four days later, the market capitalization surpassed 150 million USD,
Trading volume reached 410 million USD/day,
Becoming the first Chinese meme coin to be listed on Binance Alpha.
In just 96 hours, from a single tweet to a massive following,
A carnival of 'on-chain life reboot' officially kicked off.
The butterfly effect of 'copy and paste'
The starting point of the story is just a 'copy and paste'.
Binance co-founder He Yi replied to a Chinese Meme posted by user Jason Chen,
Imitating the jokes of 'Apple Life vs Android Life'.
Not a word was said, yet it was interpreted by the community as an 'implied hint'.
The community immediately took this as a meme and created new memes——
'Binance Life'.
In just a few hours, OKX founder Star, Base founder Jess, and others followed up with memes and retweets.
The narrative spread rapidly in the Web3 social layer,
'Reopening life, financial freedom, destiny options' and other topics triggered a chain reaction.
Thus, a Meme driven by emotions was ignited.
Who is the issuer? What is the on-chain truth?
Those days were filled with conspiracy theories in the crypto circle.
Some say this is a marketing experiment by Binance officials;
Some say it's a self-directed emotional harvesting scheme by the market makers;
Some still believe this is an internal Easter egg secretly tested by He Yi's team.
After all, a Meme with the name 'Binance',
In just four days, the market value skyrocketed from tens of thousands to 150 million dollars, even OKX and Base founders forwarded to boost it,
Who can believe this is just a 'coincidence'?
When we reassemble from on-chain records, the truth, however, is more bizarre than all conspiracy theories:
The contract address of 'Binance Life' is:
0x924fa68a0FC644485b8df8AbfA0A41C2e7744444
Token issuer (Creator/Dev):
0x8463902E1fE88F63b79c11014dc221eb37fa6533
In just eight days, this address created a total of 410 tokens:
Before 'Binance Life', 50 Memes were released, of which 4 were in Chinese;
After that, 359 new coins were released, of which 292 were Chinese Memes;
The deployment time was intensive, from the first token on October 2nd to 'Binance Seed' on October 10th, almost uninterrupted.
The first deployment of memes was on: 2025-10-02 09:47:40.000 UTC
(Q4: 0x0ecb4a58f2565019931c75b6bf8cd56e73d14444)
The last deployment of memes was on: 2025-10-10 18:00:40.000 UTC
(Binance Seed: 0x3c2a855d02aa90f7d9128f60d2f053ace5584444)
On-chain records reveal—— this is a production line-style meme maker.
Standard liquidity plate process, almost identical each time a token is issued:
Deploying tokens
Buying a small amount by himself
Waiting for market sentiment to take over
Selling out within seconds
In 'Binance Life', he sold out two full transactions within 20 seconds after buying at the opening, earning about 4,000 USDT.
There may also be FOMO emotions involved, quickly entering and exiting several Binance Life tokens, ultimately participating no more.
Most of the other coins he issued have a very short lifespan.
The K-line patterns are astonishingly consistent——
Go online, surge, return to zero.
There are also a few exceptions, such as:
European Life
Binance Position
QQ
After he sold these tokens, they were instead 'revived' by players, forming spontaneous dissemination.
What he earned was still a small part of the opening emotional premium.
So, while everyone is guessing 'whose conspiracy is Binance Life',
The answer is actually very simple:
This is just an 'accident' of a calm arbitrageur.
He is neither a believer nor a market maker, just a liquidity issuer.
And this is the most authentic story on-chain——
'Binance Life' is not the product of a conspiracy,
But another reenactment of the human script.
Who is making money? Who is trapped?
On-chain holding analysis shows:
Top1 address: Binance Alpha airdrop contract (official activity address)
Top2 address: Early multiple purchases, part sold on the same day, balance around 18.50 million coins, sourced from Binance, Bybit
Top3 address: Frequently traded, actively interacted with Binance, balance of 12.79 million coins
👉 Conclusion:
No obvious operation or blacklist addresses.
The issuer did not extract large liquidity,
The capital activities are relatively 'clean'.
The most profitable were the early spreaders and emotional catchers.
They rushed into the market immediately after interacting with He Yi,
Tenfold returns within hours.
Meanwhile,
Imitation projects, clone projects, and counterfeit CA coins emerged in succession,
Let the 'backseat players' become liquidity outlets in the trend.
The blurred boundary of safety
When the frenzy spreads, risks also expand.
Among the over 400 related tokens analyzed,
Only 20 have real transaction data.
Most of the rest returned to zero, with no trading or marked as suspicious contracts.
Common high-risk logics detected by GoPlus include:
Owner permissions have not been relinquished (can issue more or block users at any time)
Transaction tax as high as 15%+ (invisible harvesting)
Fake Token clone contract (copying 'Binance Life' CA)
Phishing airdrops and fake Meme groups (inducing authorization)
In summary:
'Binance Life' itself is clean,
But it ignited a 'Meme replication frenzy'——
The chain reaction of risk is faster than the surge.
How can ordinary people avoid being deceived?
'Binance Life' is not a scam, but it validates the soil for scams.
To participate safely, at least do three steps:
1️⃣ On-chain detection: Before entering, use GoPlus Scan to check Owner permissions, tax rates, and Mint logic.
2️⃣ Prevent fake CA: Only recognize Verified contracts, do not click on unknown airdrops, private messages, QR codes.
3️⃣ Calm judgment: Remember one thing——
Safety is not the brake, it's the steering wheel
'Binance Life' shows us the speed of the crypto market and the power of community,
It also highlights trust gaps and educational blind spots.
It's not a scam, but a mirror.
It reflected——
Greed, FOMO, imitation, fantasy,
It also reflected every Web3 user's security blind spots.
