1. Beauty is a short-term lease on desire, certainly not an asset that carries long-term value; only by rationally deconstructing the essence of desire can one avoid being consumed by surface appearances.

2. Quality resources always adhere to the 'law of the strong', never actively flowing to those who wait; the root of the bottom-tier dilemma often lies in the passive mindset of 'waiting for distribution'.

3. When seeking to strategize, one must not lack for those with money—only by aligning our perspectives can we collaboratively paint the long-term; execution requires finding those urgently needing to break the deadlock—only with full motivation can efficiency be achieved.

4. Quick money is earned from the fleeting dividends of information disparity, often resulting in one-time transactions; slow money is earned from the purchasing power that comes from the accumulation of trust, which is the core of wealth compounding.

5. Face is the greatest hidden cost hindering wealth accumulation. Let go of vanity and focus on the actual value creation of 'substance' to lighten the load.

6. Working for others is a safety net for survival, only solving basic needs; doing business is the breakthrough point for wealth. Only by daring to venture out of the comfort zone can one break through the income ceiling.

7. Keeping wealth hidden is a safety principle in life. Accumulating potential quietly can lead to explosive growth, while flaunting wealth will only invite risks and consumption.

8. Gift-giving is the most efficient link-building technique, going directly to the person and avoiding third-party intermediaries, showing sincerity while avoiding suspicion, which can double the effect.

9. The underlying logic of success is 'trial and error iteration.' Not fearing embarrassment and daring to expose shortcomings allows for rapid corrections through feedback, leading to growth that far exceeds those who self-consume.

10. Those who achieve great things must understand the 'Five Hidden Paths': hide wealth to avoid disaster, hide skills to gather strength, hide temper to stabilize the situation, hide worries to unite hearts, and hide ambitions to plan for the long term. In a sea of people, one must remain concealed to achieve longevity.

11. Talents that cannot be monetized are ultimately just hobbies that self-move. The ultimate measurement standard in the field of wealth is the ability to transform value into profit.

12. Passive income is the core engine of financial freedom. Only by building diverse passive income channels can one break free from the shackles of 'exchanging time for money' and gain real choice.

13. The essence of doing business lies in leveraging effectively. Under the premise of controllable risk, reasonably utilizing financial tools and social resources can leverage returns far exceeding one's own capital.

14. Leaving some room is a preservative for wealth. Do not make the final profit, nor be greedy for extreme profits; greed has always been the first fuse for wealth collapse.

15. Financial matters must be personally controlled with attention to core details, whether it's contract terms or fund flows; precise control can eliminate loopholes and hidden losses.

16. The window for making big money often hides within the cycles of the times, ranging from three to five years at the shortest, to seven or eight years at the longest. Grasping the trend can help one ride the wave; missing it means waiting for the next cycle.

17. Copying homework is the lowest-cost path to growth. Deeply exploring peer cases and breaking down successful logic can avoid 90% of ineffective trial and error, quickly standing on the shoulders of giants.

18. Relatives should not enter the business circle; personal relationships and business rules are inherently contradictory. This can lead to management inefficiencies and, in serious cases, benefit disputes, often resulting in both familial and career losses.

19. Legality and compliance are the bottom line for wealth. Based on this foundation, earning money requires shedding unnecessary moral burdens, precisely creating and harvesting value without being self-bound.

20. The premise of having a wealthy pocket is a wealthy mind. The boundary of knowledge determines the upper limit of wealth. Being willing to pay for quality information and resources from networks is the most cost-effective investment.

21. All great wealth accumulation originates from 'endurance' — traffic is created through endurance, trust is built through endurance, and transactions are achieved through endurance. Persistence is not a slogan, but the core essence that transcends cycles.

22. The advancement of wealth has traceable paths: small wealth relies on hard work, medium wealth on smart strategies, large wealth on timing, and windfall wealth on courage. Different stages require corresponding abilities and insights.

23. Hiring should match natural tendencies: salespeople need to be bold and daring (big courage) to expand the market, while finance needs to be cautious and stable (small courage) to safeguard the bottom line. Matching people to roles can yield double the results with half the effort.

24. Wealth relies on skills, not physical labor; benefits depend on the situation, not just hard work — mastering industry rules and grasping trends is far more important than just laboring hard. The success rate can be raised to over 95%.

25. Wealth accumulation often requires three generations of sedimentation. While a decade of hard work is indeed valuable, the resources and knowledge passed down through generations are objective laws that cannot be overlooked in class leaps.

26. A partner is an invisible partner in business; marrying the right person can reduce 20 years of struggle. Their vision, resources, and support can become a significant driving force to break through bottlenecks.

27. Courage is the first priority for success. While knowledge from Tsinghua and Peking University is undoubtedly important, the ability to act boldly and experiment is more crucial. Opportunities are always reserved for those who dare to take the first step.

28. Great wealth comes from heaven (timing and cycles), while small wealth comes from people (efforts and knowledge). There's no need to wait until everything is ready; take action first, and courage and solutions will naturally emerge along the way.

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