Yield Guild Games (YGG), as a benchmark game DAO in the Web3 field, has always centered its core model around 'asset aggregation + community co-building.' The formal implementation of the YGG payment function injects crucial circulation vitality into this ecosystem, allowing 'play-to-earn' (P2E) to move from concept to a more convenient operational level.
The launch of YGG payment is by no means just a supplement to a single function, but rather a value link that connects the entire ecosystem. According to its token utility design, YGG tokens can be directly used for core scenarios such as NFT leasing, in-game asset purchases, and online transaction fees. In collaboration with reNFT, players can even rent NFT assets from the YGG treasury for free through a trustless mechanism, with profits automatically split according to the agreement, completely addressing the pain points of traditional blockchain games, such as high entry costs and cumbersome transaction processes. More importantly, the payment function forms a closed loop with the YGG treasury—users can directly use the rewards obtained from staking YGG for in-game payments; the profits generated from payment activities will flow back to the national treasury, benefiting holders through buybacks, burning, and staking dividends, creating a virtuous cycle of 'staking-payment-revenue.' After Upbit launched YGG's KRW and USDT trading pairs in October 2025, the payment scenarios further expanded, with a surge in 24-hour trading volume reaching nearly $300 million, confirming the market's recognition of this function.
In the rich Web3 games of the YGG ecosystem, my favorites are the open-world game (Pixels) and the classic card game (Parallel). (Pixels), as the first Web3 game with over 100,000 daily active users, impresses players with its 'virtual rural community interaction.' Players can farm, craft, and complete tasks in the Terra Villa urban area, and can even import external NFTs like Bored Ape into the game as their identity. YGG not only includes this in its core training program (GAP) but also simplifies in-game resource purchases and NFT leasing processes through payment functionality, allowing players to complete asset transactions without switching platforms, becoming a 'virtual gathering place' for community members. Another game, (Parallel), won the GAM3 award for its sci-fi card gameplay and top-notch art design. YGG not only acquires rare card NFTs for the community but also forms eSports teams to participate in tournaments. Players can register for training camps and buy event tickets through YGG's payment functionality, and even exchange game earnings for YGG tokens to participate in DAO governance, truly achieving a dual experience of 'gaming competition + asset appreciation.' Moreover, as a 'founding hero' of YGG, (Axie Infinity) allows countless players to rent Axie NFTs for free to participate in battles through YGG's scholarship program, and the addition of payment functionality makes the exchange of SLP tokens and YGG more efficient, continuing its classic model of 'play-to-earn.'
The essence of YGG's success is the victory of 'ecological synergy': the payment functionality addresses circulation pain points, and the SubDAO model achieves regional penetration (e.g., YGG SEA covering Southeast Asia), while the rich game matrix provides scene support. With the advancement of plans like AI asset management and exclusive game releases, YGG is upgrading from a 'game asset guild' to a hub of the Web3 entertainment ecosystem, allowing ordinary players to participate in the metaverse economy without high investments, while also providing developers with traffic and financial support. In the future, with the deep integration of payment scenarios and gameplay, YGG is expected to play a more central role in connecting the virtual economy and the real world.
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