From Scaring Demons to Gifting Cryptocurrencies:
The fascinating story of Red Envelopes
What do a millennia-old demon from ancient China and a live stream in the crypto ecosystem have in common? At first glance, absolutely nothing; but in practice, both are linked by one of the most powerful symbols of generosity in the world: the red envelope. What started over two thousand years ago as a mystical talisman to protect the vulnerable and wish for prosperity has now evolved thanks to blockchain technology. In this piece, we'll dive into the roots of an ancient tradition that has managed to reinvent itself, crossing the boundaries of paper to become the engine of interaction, adrenaline, and community within the largest digital platforms in the world.