I. Project Overview
Basic Attention Token (BAT) is a blockchain project aimed at revolutionizing the digital advertising industry. Its core value proposition is to build a more efficient, transparent, and privacy-respecting advertising ecosystem, redistributing advertising value through token incentives. The project was founded by Brendan Eich, co-founder of JavaScript and former CEO of Mozilla, and has a strong technical background.
II. Core Business Model and Progress
The core of BAT lies in its deep integration with the privacy browser Brave, forming a unique model of 'browser + advertising platform + token economy.'
· Key Data and Progress:
· User Scale: The Brave browser achieved a milestone breakthrough in November 2025, with monthly active users (MAU) exceeding 100 million and daily active users (DAU) reaching 42 million. This growth validates the market demand for its privacy protection model.
· Core Mechanism: Users can choose to watch privacy-protecting advertisements and receive BAT rewards; advertisers pay BAT for precise placements; content creators earn BAT revenue through user tips and ad sharing.
· Ecosystem Expansion: The application of BAT has extended beyond the Brave browser, being integrated into DeFi protocols (such as Compound, Aave), gaming ecosystems (such as Gala Games), and content platforms (such as Rumble), enhancing its utility as a 'social token.'
Three, Token Economics and Market Performance
· Token Supply: The total supply of BAT is fixed at 1.5 billion, and more than 99% has entered circulation, resulting in minimal inflationary pressure.
· Market Performance: As one of the most widely distributed tokens on Ethereum, BAT's price is significantly affected by overall cryptocurrency market fluctuations. Recently driven by user growth and ecosystem expansion, the market performance has been positive.
· Opportunities:
1. Market Trends: The global tightening of data privacy regulations and the awakening of user awareness have created significant opportunities for the privacy-first Brave model.
2. AI Integration: The Brave browser integrates AI assistants (such as Brave Leo), which is expected to enhance user experience and open new value scenarios.
3. Utility Expansion: Successful expansion into DeFi, gaming, and other fields has created new demand for BAT independent of the advertising loop.
Four, Summary and Outlook
BAT is a practical cryptocurrency project with a clear business model, mature products, and a large user base. Its recent breakthrough of 100 million monthly active users marks a new stage in the project's development.
In the short term, BAT's growth will continue to be closely related to the market penetration of the Brave browser. In the long term, its success will depend on whether it can expand the application of BAT in the broader Web3 ecosystem while maintaining the core value of privacy, thereby reducing dependence on a single ecosystem and truly realizing its vision of reshaping digital advertising and the attention economy.