the author confuses households and adults, provides unverified reasons and gives market estimates without sources. The factual basis is weak, and the conclusions resemble hypotheses more.

The Economy of Loneliness: why 37% of adults live alone and what it does to real estate

Over the last 10 years, the share of lonely 'households' has increased by about 20-25% (Rosstat). This is no longer a social trend – it is a new format of demand

🔎 Why is this happening?

• The age of marriage has increased by almost 4-5 years, it is more profitable for people to live alone
• Internal migration to megacities has increased by more than 30%
• Remote work has become the norm for 20-25% of office specialists

🔗 How is the real estate market changing?

• Studios and one-bedroom apartments are rising in price faster than the market – +12-18% year on year in several million-plus cities
• Service apartments and 'turnkey' solutions show the highest occupancy – 80-95%
• Large apartments take longer to sell, developers are reducing the average area by 8-15%

📌 What does this mean for us?

The economy of loneliness is forming a new class of demand: compact, ready, service housing. This means that prices for small units will grow faster than the overall dynamics, while large apartments will lose liquidity

The market is shifting towards 'single' layouts and service solutions, where the cost per square meter is so high that even a 2-bedroom apartment becomes unaffordable