I used to think that exchanges were all cold machines, but after watching He Yi's interview, I felt for the first time that Binance has a bit of "human touch".

She personally explains the needle spike incident, emphasizes that Binance does not trade against its users, and honestly admits that she is not perfect, just a little more caring for users than her peers.

She said she insists on staying on the front line to fight for a bit more inclusive opportunities for retail investors in the cracks between whales and institutions; she also acknowledges that there is still much to improve regarding user experience and localization.

It turns out that even while standing in the co-CEO position, she can still casually mention "Customer Service Xiao He". Suddenly, I understand a bit why so many people complain yet cannot leave Binance 😅 This is probably the foundation of trust.