As soon as He Yi was promoted to Co-CEO, she spoke the honest truth in an interview.
The Honest Truth 1: Exchanges Are Also Business People
He Yi personally admitted that although some Memes are bound to go to zero, users want to play, and if they don’t engage with these coins, they will lose market share. The platform is walking a tightrope between 'encouraging users to trade more' and 'not getting into trouble themselves'. Therefore, every Meme you chase might just be a traffic business in the eyes of the exchange.
The Honest Truth 2: The Truth About Coin Listings and Your Opportunities
Many people spread the rumor of 'sky-high listing fees', which He Yi denied. She said Binance wants project parties to give users airdrops or low-priced tokens, but even this requirement has been criticized by some project parties as 'heartless'. What does this indicate? Exchanges also know that pricing too high poses risks for retail investors; they are helping you fight for 'cheap tokens'. The next time you see a project bringing airdrops to major exchanges, it might actually be a positive signal.
The big truth three: the rules of the whale game have changed
Don't be foolish; do you still expect to get rich by blindly diving into memes? Data shows that funds are moving from speculative coins like memes to core assets like Bitcoin and Ethereum, or to AI coins with real applications. In this market wave, institutions and retail investors are playing in a 'parallel world': institutions pick up shares at low prices during retail panic and sell when emotions are high. Your opponents are no longer retail investors like you.
He Yi said that the underlying logic of the crypto market has changed. If you still want to survive in the market, or even make some money:
Play memes like a lottery: only use money you can afford to lose, just for fun. The ones that skyrocket are always a minority, while most have already dropped to an unrecognizable state.
Focus on value for main positions: still emphasize on core assets like Bitcoin and Ethereum, or look for opportunities in top ecosystems.
Learn to 'pick up trash': pay attention to those that have plummeted, communities that haven't dispersed, and have new narratives; there might be a small rebound, but that could be your last chance to exit.
He Yi himself is afraid of being criticized and doesn't dare to casually post memes anymore. When even the topic creators start to be cautious, shouldn't you, blindly chasing high prices, wake up too?
Be cautious with copycats: exchanges are not charitable organizations$BTC




